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We partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.

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Establish regular communication with a monthly electronic newsletter to keep members informed and engaged.

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Understand your members. Respond Strategically. Improve member experiences.

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Co-op focused and insight driven. Learn who we are and how we help you engage members more effectively.
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Meet the people behind the work. Get to know our analysts, designers, and strategists who understand cooperatives and are here to support your goals.

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It all began with a piece of pie, a napkin, and a dream. Since then, our 30+ years of co-op focus have helped co-ops turn insight into measurable results nationwide.

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Get ideas for stronger member communication. Explore research, email strategy, and industry trends for co-ops, then put insights into action.

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Overview

We partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.

Explore

Market Research

Establish regular communication with a monthly electronic newsletter to keep members informed and engaged.

Explore

Marketing & Communication

Understand your members. Respond Strategically. Improve member experiences.

Explore
Back About Us
Who We Are

Meet Our Team

Meet the people behind the work. Get to know our analysts, designers, and strategists who understand cooperatives and are here to support your goals.

Explore

Our Journey

It all began with a piece of pie, a napkin, and a dream. Since then, our 30+ years of co-op focus have helped co-ops turn insight into measurable results nationwide.

Explore

Blog

Get ideas for stronger member communication. Explore research, email strategy, and industry trends for co-ops, then put insights into action.

Explore

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Learn how clients leverage our services to write their success stories.

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Phone ANALYTICS

ANALYTICS

Understanding your customers. Turning data into insights.

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COMMUNICATION

Connecting the right message to the right customer at the right time.

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RESEARCH

Measuring satisfaction, identifying opportunities and action plans.

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WEB PRESENCE

Providing customized digital solutions.


We know co-ops. We know fiber.

Our suite of solutions can help you successfully navigate your fiber venture.

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ICYMI: Insight 2026 Conference Recap

ICYMI: Insight 2026 Conference Recap

We haven’t shared much about Insight 2026 (partly because you have kept us busy applying all the insights you received) but wanted to share a quick recap. 

Seven Years Later

Seven Years Later

Seven years at the bakery. Seven years back at Inside Information. Coincidence? Maybe. Michele reflects on career pivots, personal growth, a new role as Client Success Specialist, and why life's biggest changes often happen one small step at a time.

Warm Wishes for a Happy and Restful Thanksgiving

Warm Wishes for a Happy and Restful Thanksgiving

This Thanksgiving season, we want to express our gratitude for something we’re thankful for every day—our electric cooperatives. They’ve been at the heart of Inside Information since our founding in 1995. One of these co-ops, Lake Region Electric Cooperative (LREC), has been with us since the very beginning. Check out this month's featured idea from LREC: a legislative appreciation dinner email.

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FROM OUR CLIENTS
Shaun Lamp
Shaun Lamp
Reviewed on Google 7 months ago

"We’ve partnered with Inside Information for several years, and they continue to be an exceptional asset to our organization. They support us with a wide range of surveys, including member satisfaction, service touch points, tech support interactions, and employee engagement, and their work is consistently thorough, insightful, and actionable. What truly sets Inside Information apart is their people. They’re responsive, thoughtful, and genuinely invested in our success. They take the time to understand our goals and challenges, and because of that, they feel like an extension of our own team rather than an external vendor. Their data, analysis, and recommendations help us better serve our members and strengthen our internal culture. Inside Information is a valued partner, and we’re grateful for the expertise and professionalism they bring to every project. Highly recommend."

Ryan Henn
Ryan Henn
Reviewed on Google 8 months ago

"Midland Power Cooperative has partnered with Inside Information for many years, and they remain a trusted extension of our team. We regularly rely on them to maximize the reach and effectiveness of our messaging—from developing email marketing campaigns and member satisfaction surveys to creating collateral materials. Their team is consistently prompt, professional, and easy to work with, always treating us like a valued client. I first had the opportunity to work with Inside Information at a previous employer in 2007, and that long-standing, positive experience is a significant reason we continue—and plan to expand—our partnership today."

Rachael Young
Rachael Young
Reviewed on Google 8 months ago

"When faced with a large survey project for our industry, we found that Inside Info was completely equipped to assess and assist us. Their understanding of the electric cooperative model and the types of data capture we needed was invaluable, efficient and timesaving. The resulting information we gathered through their survey made a daunting task doable and their competence instilled great confidence in their work. We truly could not have done what we needed to do without their skilled staff and technical resources."

Kasi
Kasi
Reviewed on Google 8 months ago

"First off, I would give them 10 starts if I could. The Inside Info team, from top to bottom, is top tier! As a communications specialist at GLE, I have had the priviledge of working closely with Inside Info for about 4 years. They are the most kind, considerate, helpful, patient, and knowledgeable team I've ever had the pleasure of working with. I consider the Inside Info team, especially Michele Cavin who I work most closely with, as an extension of my work family. The owners, Julie and John Elliot, and managing partner Keith Kaderly, have done a wonderful job building this company and team and are amazing people. Everyone I've come in contact with at Inside Info is so helpful and genuine. Inside Info clients feel special and cared for. Their team works hard to make whatever our hearts desire happen, and if they don't know how, they figure it out. They encourage us to change things up and try new trends, learning and holding our hand along the way. Despite all the projects we throw their way, last minute or not, they never say no. No matter what kind of wrench we throw in their direction, they don't flinch - they smile and excitedly start planning. Not once have they made me feel like we were a burden or inconvenience. I love and appreciate how they geek out about the things they can do or want to do to help us be successful; they get excited about all the things! Now that I think about it, they may be a little crazy...the absolute best kind of crazy. I have nothing but genuine gratitude, fondness, and appreciation for each and every Inside Info team member, all that they put up with, and all that they do to make our team's lives easier and better every single day."

Katherine Russell
Katherine Russell
Reviewed on Google 8 months ago

"The staff at Inside Information are AMAZING! They are always so helpful and insightful when you need help on projects that grabs our audience's attention! Keith and both the Julie's are aways there when you need them and everyone, we have worked with at Inside Information, show the same integrity and excitement in helping. They make our company feel like family! Overall, always a great experience!"

Anna Howton
Anna Howton
Reviewed on Google 8 months ago

"I have worked with Inside Information in numerous capacities over the years. They are great to work with on all types of projects. The team is very responsive, transparent and always has great ideas or can make my ideas a reality. I highly recommend Inside info!"

Marine Glisovic
Marine Glisovic
Reviewed on Google 8 months ago

"Julie, Keith and the entire team at Inside Information are absolutely incredible to work with. I would highly recommend them, especially if you work at a cooperative. What impressed us most was their ability to balance creativity with data-driven insight. Every campaign they developed was thoughtfully planned, aligned to our objectives and supported by analytics that helped us see exactly what was working."

Mark Cook
Mark Cook
Reviewed on Google 8 months ago

"The Perfect Partner for Electric Cooperatives. I cannot say enough good things about the team at Inside Information. In an industry as unique as ours, it is rare to find a partner who truly understands the heart and soul of the electric cooperative community. They are far more than just a vendor; they are a compassionate extension of our own family. Their competence is unmatched; whether it’s deep-dive data analytics, member satisfaction research, or strategic communication, they really know their stuff. But what truly sets them apart is how much they care. You can tell that their mission is aligned with ours: to serve members better. They approach every project not just with professional expertise, but with a genuine desire to help us succeed. If you are looking for a team that combines high-level technical skill with a caring, human touch, Inside Information is it. They make the complex world of data and engagement feel personal and manageable. Highly recommended for any co-op looking to elevate their member service."

Candace Croft
Candace Croft
Reviewed on Google 8 months ago

"Inside Information truly feels like having another employee in my one-person department. They have saved my bacon more than once (this year in particular) by helping clean up mailing lists for time-sensitive projects, ensuring deadlines were met. I sincerely appreciate the services they provide to my co-op (and me) and highly recommend that others explore how Inside Information can support their organization. Their partnership is an invaluable tool that I utilize frequently to assist with communicating important information to targeted audiences within our co-op membership and with keeping a fingertip on member perceptions and satisfaction with the co-op. This information assists me when creating publication calendars, communications campaigns and when making decisions about where to place and purchase advertising. I couldn't be happier with this partnership."

Derrick Redfearn
Derrick Redfearn
Reviewed on Google 8 months ago

"Inside Information has been a trusted partner for our cooperative, providing thoughtful guidance and reliable insights we can count on. Their team is easy to work with, responsive, and genuinely understands the needs of co-ops. We’re grateful for the partnership"

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