We offer tailored solutions to meet the diverse needs of cooperatives.
We partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.
ExploreEstablish regular communication with a monthly electronic newsletter to keep members informed and engaged.
ExploreUnderstand your members. Respond Strategically. Improve member experiences.
Explore
Co-op focused and insight driven. Learn who we are and how we help you engage members more effectively.
Who We Are
Meet the people behind the work. Get to know our analysts, designers, and strategists who understand cooperatives and are here to support your goals.
ExploreIt all began with a piece of pie, a napkin, and a dream. Since then, our 30+ years of co-op focus have helped co-ops turn insight into measurable results nationwide.
ExploreGet ideas for stronger member communication. Explore research, email strategy, and industry trends for co-ops, then put insights into action.
ExploreWe partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.
ExploreEstablish regular communication with a monthly electronic newsletter to keep members informed and engaged.
ExploreUnderstand your members. Respond Strategically. Improve member experiences.
ExploreMeet the people behind the work. Get to know our analysts, designers, and strategists who understand cooperatives and are here to support your goals.
ExploreIt all began with a piece of pie, a napkin, and a dream. Since then, our 30+ years of co-op focus have helped co-ops turn insight into measurable results nationwide.
ExploreGet ideas for stronger member communication. Explore research, email strategy, and industry trends for co-ops, then put insights into action.
ExploreGather member feedback to better understand members’ needs, preferences and concerns to tailor services, develop effective communication strategies and make informed decisions about new initiatives. Increase satisfaction by actively listening to members and receive valuable data to support advocacy efforts, uncover potential areas for growth and how you can differentiate yourself from competitors.
Detailed surveys encompassing satisfaction for services, program evaluations, communication preferences, and cooperative performance. Metrics include benchmarks such as the American Customer Satisfaction Index, the Cooperative Attitude and Performance Score, and/or the Net Promoter Score to gauge member sentiment.
A customized survey to understand, engage, and support your key accounts, ensuring you’re well-informed and well-connected to your most valuable members
Amplify your marketing strategy by surveying every member to gain invaluable insights to understand new market trends such as electric vehicle adoption and solar energy usage and improve Annual Meetings, fiber acquisition and penetration rates, and more.
Connect the dots between satisfaction and importance with our unique gap analysis to drive lasting change, foster open communication, address relevant issues and improve overall operational success
Uncover the insights you need to shape smarter rollout and marketing plans by revealing awareness gaps, barriers to adoption, and what matters most to prospective customers.
Receive valuable insight into your membership base, tailor communication strategies and understand which messages resonate most effectively with different demographics to increase engagement and satisfaction.
Understand how your members are using energy, understand future energy demand and develop targeted programs to reduce energy consumption leading to cost savings for the cooperative and the member.
Track member experiences by following up after critical interactions such as outages, new service, service orders, members service interactions or annual meetings. The transactional survey option provides valuable insights into the efficiency and effectiveness of these processes, guiding improvements for future transactions.
The American Customer Satisfaction Index (ACSI) is a national industry measure of customer satisfaction. Scores can be compared cross-industry or to the utility industry specifically.
The Cooperative Attitude & Performance Score was developed specifically for electric cooperatives and gauges trustworthiness, concern for members and overall management of the cooperative.
The Net Promoter Score is a benchmark that measures loyalty by asking ‘likelihood of recommending the cooperative to a friend or colleague’ and can easily be used to compare across internal and external groups.
A high-level overview provides a summary of survey results at a glance.
We track your scores overtime to show patterns and changes in opinions, behaviors, or attitudes over time to identify areas for improvement, potential risks, and emerging opportunities
Uncover deeper insights by comparing responses across audiences, demographics, and behaviors to reveal what truly drives member experiences.
We make it easy for you to effectively communicate complex information and data sets, allowing the board to quickly grasp critical information.
Receive sentiment analysis, recurring themes, and relevant patterns to address concerns proactively.
Powerful dashboards and reporting let you connect your members' responses and experiences to increase operational efficiency, resolve issues faster and better influence strategic planning. By analyzing member feedback after each interaction, pain points can be resolved faster resulting in a more satisfied and engaged membership.
Insightful analysis turns that data into understanding, helping co-ops identify trends early and uncover what is driving member sentiment. That insight supports smarter planning and stronger member connections.
Enhanced member data creates a more complete view of your audience by adding valuable demographic and behavioral insight. This stronger foundation supports better targeting, improved segmentation, and more relevant, data driven communication.
Hear from Mark Cook, Broadband Manager, as he shares Cumberland Connect’s experience partnering with Inside Information to develop a fiber subscriber survey and strengthen their strategy.
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