Understand Your Members. Respond Strategically.

Improve Member Experiences.

Gather member feedback to better understand members’ needs, preferences and concerns to tailor services, develop effective communication strategies and make informed decisions about new initiatives. Increase satisfaction by actively listening to members and receive valuable data to support advocacy efforts, uncover potential areas for growth and how you can differentiate yourself from competitors.

Surveys

The link between surveys and actionable data has modernized how co-ops engage with members - something that external sources simply can’t provide.

Navigate your survey project effortlessly with Inside Information. We seamlessly manage every step, from creation to conclusion, encompassing development, advanced email design and delivery, programming, list preparation, and comprehensive reporting. Elevate your cooperative's strategic planning with unparalleled insights.
ACSI / Member Satisfaction

ACSI / Member Satisfaction

Detailed surveys encompassing satisfaction for services, program evaluations, communication preferences, and cooperative performance. Metrics include benchmarks such as the American Customer Satisfaction Index, the Cooperative Attitude and Performance Score, and/or the Net Promoter Score to gauge member sentiment.

Commercial &<br>Key Accounts

Commercial &
Key Accounts

A customized survey to understand, engage, and support your key accounts, ensuring you’re well-informed and well-connected to your most valuable members

Data Gathering

Data Gathering

Amplify your marketing strategy by surveying every member to gain invaluable insights to understand new market trends such as electric vehicle adoption and solar energy usage and improve Annual Meetings, fiber acquisition and penetration rates, and more.

Employee Satisfaction & Engagement

Employee Satisfaction & Engagement

Connect the dots between satisfaction and importance with our unique gap analysis to drive lasting change, foster open communication, address relevant issues and improve overall operational success

Fiber<br>Non-subscriber

Fiber
Non-subscriber

Uncover the insights you need to shape smarter rollout and marketing plans by revealing awareness gaps, barriers to adoption, and what matters most to prospective customers.

Publication Readership

Publication Readership

Receive valuable insight into your membership base, tailor communication strategies and understand which messages resonate most effectively with different demographics to increase engagement and satisfaction.

Residential Energy Usage

Residential Energy Usage

Understand how your members are using energy, understand future energy demand and develop targeted programs to reduce energy consumption leading to cost savings for the cooperative and the member.

Touchpoint Surveys

Touchpoint Surveys

Track member experiences by following up after critical interactions such as outages, new service, service orders, members service interactions or annual meetings. The transactional survey option provides valuable insights into the efficiency and effectiveness of these processes, guiding improvements for future transactions.


Benchmarking

Understand where you stand with your members and with co-ops across the country to build stronger connections and drive measurable results.
ACSI®

ACSI®

The American Customer Satisfaction Index (ACSI) is a national industry measure of customer satisfaction. Scores can be compared cross-industry or to the utility industry specifically.

CAPS

CAPS

The Cooperative Attitude & Performance Score was developed specifically for electric cooperatives and gauges trustworthiness, concern for members and overall management of the cooperative.

NPS®

NPS®

The Net Promoter Score is a benchmark that measures loyalty by asking ‘likelihood of recommending the cooperative to a friend or colleague’ and can easily be used to compare across internal and external groups.


Custom Reports

Tailored marketing research reports provide client-specific insights and analysis to support strategic decision-making and meet specific business needs.
Executive Summary

Executive Summary

A high-level overview provides a summary of survey results at a glance.

Trends

Trends

We track your scores overtime to show patterns and changes in opinions, behaviors, or attitudes over time to identify areas for improvement, potential risks, and emerging opportunities

Crosstab Analysis

Crosstab Analysis

Uncover deeper insights by comparing responses across audiences, demographics, and behaviors to reveal what truly drives member experiences.

Board-Ready Presentations

Board-Ready Presentations

We make it easy for you to effectively communicate complex information and data sets, allowing the board to quickly grasp critical information.

Comments

Comments

Receive sentiment analysis, recurring themes, and relevant patterns to address concerns proactively.


Analytics

Our data analytics go beyond reporting numbers. We help co-ops understand what the data is telling them, identify trends early, and turn insight into clear, confident decisions that support members and leadership alike.
Dashboard Reporting

Dashboard Reporting

Powerful dashboards and reporting let you connect your members' responses and experiences to increase operational efficiency, resolve issues faster and better influence strategic planning. By analyzing member feedback after each interaction, pain points can be resolved faster resulting in a more satisfied and engaged membership.

Insight and Analysis

Insight and Analysis

Insightful analysis turns that data into understanding, helping co-ops identify trends early and uncover what is driving member sentiment. That insight supports smarter planning and stronger member connections.

Data Append

Data Append

Enhanced member data creates a more complete view of your audience by adding valuable demographic and behavioral insight. This stronger foundation supports better targeting, improved segmentation, and more relevant, data driven communication.


Real stories from real clients

Hear from Mark Cook, Broadband Manager, as he shares Cumberland Connect’s experience partnering with Inside Information to develop a fiber subscriber survey and strengthen their strategy.

  • "I've had the privilege of working with Inside Information, Inc. for several years. Their survey tools, insight and support have been very helpful to us as we work to continually improve communication and service for the members we serve."
    JM
    Jennifer Meason
    CEO, Cotton Electric Cooperative

  • "I have had the opportunity to work with the team at Inside Information on several projects throughout the years. Their team is professional and great to work with. They bring ideas to the table and are there to help engage and inform our membership."
    AH
    Amy Howard
    Executive Assistant, Iowa Lakes Electric Cooperative

  • "Inside Information truly feels like having another employee in my one-person department. They have saved my bacon more than once (this year in particular) by helping clean up mailing lists for time-sensitive projects, ensuring deadlines were met. I sincerely appreciate the services they provide to my co-op (and me) and highly recommend that others explore how Inside Information can support their organization. Their partnership is an invaluable tool that I utilize frequently to assist with communicating important information to targeted audiences within our co-op membership and with keeping a fingertip on member perceptions and satisfaction with the co-op. This information assists me when creating publication calendars, communications campaigns and when making decisions about where to place and purchase advertising. I couldn't be happier with this partnership."
    CC
    Candace Croft
    Communications & PR Coordinator, West Florida Electric Cooperative Association

  • "Inside Information is a family oriented and owned business with high moral values and creative individuals working hard and having fun doing it. My experience is very positive and always hit the target for my business."
    Sr. Consultant, Heads Up Plant Protectants

  • "We had a wonderful experience working with Inside Information. Their customer service was excellent, and their team was professional, responsive and helpful throughout our reader survey process. Professional service delivery from start to finish. We look forward to working with them again."
    JCC
    Jennifer Christman Cia
    Arkansas Living Editor, Arkansas Electric Cooperative Corp.

  • "Coast Electric has had a great experience working with the Inside Information team on our new member email series. It has given us a tool to communicate important information to new members throughout their first year of service without having to constantly keep up with the databases, timing of emails, etc. The email series not only provides information members need - billing information, outage reporting, etc. - it gives us the opportunity to educate members about the cooperative difference. Once we set up the systems with Inside Information to get the data they needed, it has been an easy process for us. We highly recommend working with Keith and his team!"
    AL
    April Lollar
    Director of Communications, Coast Electric & CoastConnect

  • "I have had the opportunity to work with the team at Inside Information on multiple projects over the years, and they have consistently been professional, responsive, and a pleasure to work with. Our electric cooperative has maintained an ongoing business relationship with Inside Information for several years, and due to their exceptional customer service and quality of work, we fully intend to continue that partnership for the foreseeable future. The team at Inside Information brings valuable ideas to the table and works collaboratively to help engage and inform our membership. From marketing campaigns and communication outreach to data analytics, they provide a strategic, well-rounded approach. Their staff has become more than a vendor; they are a seamless extension of our own team, providing dependable support across many aspects of our day-to-day operations. Inside Information is a trusted partner. I highly recommend them to any cooperative seeking a knowledgeable, proactive, and reliable communications partner."
    JM
    Jennifer Mabry
    Executive Assistant-Office of the President/CEO, Rich Mountain Electric Cooperative, Inc.

  • "I have worked with Inside Information in numerous capacities over the years. They are great to work with on all types of projects. The team is very responsive, transparent and always has great ideas or can make my ideas a reality. I highly recommend Inside info!"
    AH
    Anna Howton
    Communications and Marketing Manager, Woodruff Electric Coop