Understand Your Members. Respond Strategically.

Improve Member Experiences.

Gather member feedback to better understand members’ needs, preferences and concerns to tailor services, develop effective communication strategies and make informed decisions about new initiatives. Increase satisfaction by actively listening to members and receive valuable data to support advocacy efforts, uncover potential areas for growth and how you can differentiate yourself from competitors.

Surveys

The link between surveys and actionable data has modernized how co-ops engage with members - something that external sources simply can’t provide.

Navigate your survey project effortlessly with Inside Information. We seamlessly manage every step, from creation to conclusion, encompassing development, advanced email design and delivery, programming, list preparation, and comprehensive reporting. Elevate your cooperative's strategic planning with unparalleled insights.
ACSI / Member Satisfaction

ACSI / Member Satisfaction

Detailed surveys encompassing satisfaction for services, program evaluations, communication preferences, and cooperative performance. Metrics include benchmarks such as the American Customer Satisfaction Index, the Cooperative Attitude and Performance Score, and/or the Net Promoter Score to gauge member sentiment.

Commercial &<br>Key Accounts

Commercial &
Key Accounts

A customized survey to understand, engage, and support your key accounts, ensuring you’re well-informed and well-connected to your most valuable members

Data Gathering

Data Gathering

Amplify your marketing strategy by surveying every member to gain invaluable insights to understand new market trends such as electric vehicle adoption and solar energy usage and improve Annual Meetings, fiber acquisition and penetration rates, and more.

Employee Satisfaction & Engagement

Employee Satisfaction & Engagement

Connect the dots between satisfaction and importance with our unique gap analysis to drive lasting change, foster open communication, address relevant issues and improve overall operational success

Fiber<br>Non-subscriber

Fiber
Non-subscriber

Uncover the insights you need to shape smarter rollout and marketing plans by revealing awareness gaps, barriers to adoption, and what matters most to prospective customers.

Publication Readership

Publication Readership

Receive valuable insight into your membership base, tailor communication strategies and understand which messages resonate most effectively with different demographics to increase engagement and satisfaction.

Residential Energy Usage

Residential Energy Usage

Understand how your members are using energy, understand future energy demand and develop targeted programs to reduce energy consumption leading to cost savings for the cooperative and the member.

Touchpoint Surveys

Touchpoint Surveys

Track member experiences by following up after critical interactions such as outages, new service, service orders, members service interactions or annual meetings. The transactional survey option provides valuable insights into the efficiency and effectiveness of these processes, guiding improvements for future transactions.


Benchmarking

Understand where you stand with your members and with co-ops across the country to build stronger connections and drive measurable results.
ACSI®

ACSI®

The American Customer Satisfaction Index (ACSI) is a national industry measure of customer satisfaction. Scores can be compared cross-industry or to the utility industry specifically.

CAPS

CAPS

The Cooperative Attitude & Performance Score was developed specifically for electric cooperatives and gauges trustworthiness, concern for members and overall management of the cooperative.

NPS®

NPS®

The Net Promoter Score is a benchmark that measures loyalty by asking ‘likelihood of recommending the cooperative to a friend or colleague’ and can easily be used to compare across internal and external groups.


Custom Reports

Tailored marketing research reports provide client-specific insights and analysis to support strategic decision-making and meet specific business needs.
Executive Summary

Executive Summary

A high-level overview provides a summary of survey results at a glance.

Trends

Trends

We track your scores overtime to show patterns and changes in opinions, behaviors, or attitudes over time to identify areas for improvement, potential risks, and emerging opportunities

Crosstab Analysis

Crosstab Analysis

Uncover deeper insights by comparing responses across audiences, demographics, and behaviors to reveal what truly drives member experiences.

Board-Ready Presentations

Board-Ready Presentations

We make it easy for you to effectively communicate complex information and data sets, allowing the board to quickly grasp critical information.

Comments

Comments

Receive sentiment analysis, recurring themes, and relevant patterns to address concerns proactively.


Analytics

Our data analytics go beyond reporting numbers. We help co-ops understand what the data is telling them, identify trends early, and turn insight into clear, confident decisions that support members and leadership alike.
Dashboard Reporting

Dashboard Reporting

Powerful dashboards and reporting let you connect your members' responses and experiences to increase operational efficiency, resolve issues faster and better influence strategic planning. By analyzing member feedback after each interaction, pain points can be resolved faster resulting in a more satisfied and engaged membership.

Insight and Analysis

Insight and Analysis

Insightful analysis turns that data into understanding, helping co-ops identify trends early and uncover what is driving member sentiment. That insight supports smarter planning and stronger member connections.

Data Append

Data Append

Enhanced member data creates a more complete view of your audience by adding valuable demographic and behavioral insight. This stronger foundation supports better targeting, improved segmentation, and more relevant, data driven communication.


Real stories from real clients

Hear from Mark Cook, Broadband Manager, as he shares Cumberland Connect’s experience partnering with Inside Information to develop a fiber subscriber survey and strengthen their strategy.

  • "We have had an excellent experience working with Inside Information on our survey projects. Their team is highly accommodating and consistently creative in developing effective, thoughtful survey solutions tailored to our needs. They are extremely responsive, professional, and reliable, delivering A-one work every time. Beyond the quality of their work, they are simply fun to work with—bringing a collaborative, positive energy that makes even complex projects run smoothly. We consider them a valued partner and would highly recommend them to any organization seeking high-quality survey and market research expertise."
    EP
    Erin Puryear
    Mgr., Member Services & Energy Innovation, Old Dominion Electric Cooperative

  • "I would give Inside Info 10 stars if I could. For over four years, their team has felt like an extension of our own, kind, knowledgeable, patient, and genuinely invested in our success. They tackle every project with enthusiasm, creativity, and care, even last minute requests, always finding a way to make things happen. Inside Info makes clients feel valued, supported, and excited to try new ideas. I have nothing but gratitude and appreciation for this incredible team."
    KO
    Kasi Ostyn
    Communications Specialist, Great Lakes Energy

  • "The Inside Info team is so easy to work with and they do a great job of listening and hearing what we want and need and making it a reality!"
    BO
    Brenda Overton
    Vice President of Broadband, Pea River Electric Cooperative

  • "I've been a client of Inside Information for several years. They provide top notch customer service and the data and insights they provide have been very beneficial as we have worked to develop areas we need to communicate more effectively with our members. I'd highly recommend them to anyone considering."
    CP
    Chellie Phillips
    VP of Communications and Public Relations, Coweta-Fayette EMC

  • "Arkansas Valley Electric Cooperative has truly enjoyed working with Inside Information, and we value the partnership we’ve built with their team. From the very beginning, they’ve been easy to work with, responsive, and genuinely invested in helping us communicate better with both our members and our employees."
    BF
    Brandon Fisher
    Director of Technology and Communications, Arkansas Valley Electric Cooperative Corp.

  • "We’ve had an excellent experience working with Inside Information as a trusted partner for South Central Arkansas Electric Cooperative. What stands out most is their deep cooperative-centric approach— they truly understand that while electric co-ops share a common mission to serve members, each co-op is unique and deserves individualized solutions. Inside Information is much more than a communications firm. They provide a wide range of customized solutions that help us better understand and serve our members, including member and employee surveys, member satisfaction research, analytics, targeted communications, and engagement tools tailored to our needs and goals. Their team acts like a seamless extension of our own staff — always responsive, thoughtful, and ready with smart, data-driven ideas that help us connect more meaningfully with our members and employees alike. They help us dig into the WHY behind the data and build strategies that actually move the needle, not just check a box. If your cooperative wants a partner that brings both strategic insight and a personal touch, I highly recommend Inside Information."
    CW
    Colby Wells
    CEO, South Central Arkansas Electric Cooperative

  • "Shenandoah Valley Electric Cooperative has worked with Inside Information for a number of years. They provide a quality service with clear and consistent communication to their customers. We appreciate everything they do to help us better understand and better serve our members!"
    MS
    Morgan Slaven
    Director of External Affairs & Communication, Shenandoah Valley Electric Cooperative, Inc.

  • "I have had the opportunity to work with the team at Inside Information on multiple projects over the years, and they have consistently been professional, responsive, and a pleasure to work with. Our electric cooperative has maintained an ongoing business relationship with Inside Information for several years, and due to their exceptional customer service and quality of work, we fully intend to continue that partnership for the foreseeable future. The team at Inside Information brings valuable ideas to the table and works collaboratively to help engage and inform our membership. From marketing campaigns and communication outreach to data analytics, they provide a strategic, well-rounded approach. Their staff has become more than a vendor; they are a seamless extension of our own team, providing dependable support across many aspects of our day-to-day operations. Inside Information is a trusted partner. I highly recommend them to any cooperative seeking a knowledgeable, proactive, and reliable communications partner."
    JM
    Jennifer Mabry
    Executive Assistant-Office of the President/CEO, Rich Mountain Electric Cooperative, Inc.