Understand Your Members. Respond Strategically.

Improve Member Experiences.

Gather member feedback to better understand members’ needs, preferences and concerns to tailor services, develop effective communication strategies and make informed decisions about new initiatives. Increase satisfaction by actively listening to members and receive valuable data to support advocacy efforts, uncover potential areas for growth and how you can differentiate yourself from competitors.

Surveys

The link between surveys and actionable data has modernized how co-ops engage with members - something that external sources simply can’t provide.

Navigate your survey project effortlessly with Inside Information. We seamlessly manage every step, from creation to conclusion, encompassing development, advanced email design and delivery, programming, list preparation, and comprehensive reporting. Elevate your cooperative's strategic planning with unparalleled insights.
ACSI / Member Satisfaction

ACSI / Member Satisfaction

Detailed surveys encompassing satisfaction for services, program evaluations, communication preferences, and cooperative performance. Metrics include benchmarks such as the American Customer Satisfaction Index, the Cooperative Attitude and Performance Score, and/or the Net Promoter Score to gauge member sentiment.

Commercial &<br>Key Accounts

Commercial &
Key Accounts

A customized survey to understand, engage, and support your key accounts, ensuring you’re well-informed and well-connected to your most valuable members

Data Gathering

Data Gathering

Amplify your marketing strategy by surveying every member to gain invaluable insights to understand new market trends such as electric vehicle adoption and solar energy usage and improve Annual Meetings, fiber acquisition and penetration rates, and more.

Employee Satisfaction & Engagement

Employee Satisfaction & Engagement

Connect the dots between satisfaction and importance with our unique gap analysis to drive lasting change, foster open communication, address relevant issues and improve overall operational success

Fiber<br>Non-subscriber

Fiber
Non-subscriber

Uncover the insights you need to shape smarter rollout and marketing plans by revealing awareness gaps, barriers to adoption, and what matters most to prospective customers.

Publication Readership

Publication Readership

Receive valuable insight into your membership base, tailor communication strategies and understand which messages resonate most effectively with different demographics to increase engagement and satisfaction.

Residential Energy Usage

Residential Energy Usage

Understand how your members are using energy, understand future energy demand and develop targeted programs to reduce energy consumption leading to cost savings for the cooperative and the member.

Touchpoint Surveys

Touchpoint Surveys

Track member experiences by following up after critical interactions such as outages, new service, service orders, members service interactions or annual meetings. The transactional survey option provides valuable insights into the efficiency and effectiveness of these processes, guiding improvements for future transactions.


Benchmarking

Understand where you stand with your members and with co-ops across the country to build stronger connections and drive measurable results.
ACSI®

ACSI®

The American Customer Satisfaction Index (ACSI) is a national industry measure of customer satisfaction. Scores can be compared cross-industry or to the utility industry specifically.

CAPS

CAPS

The Cooperative Attitude & Performance Score was developed specifically for electric cooperatives and gauges trustworthiness, concern for members and overall management of the cooperative.

NPS®

NPS®

The Net Promoter Score is a benchmark that measures loyalty by asking ‘likelihood of recommending the cooperative to a friend or colleague’ and can easily be used to compare across internal and external groups.


Custom Reports

Tailored marketing research reports provide client-specific insights and analysis to support strategic decision-making and meet specific business needs.
Executive Summary

Executive Summary

A high-level overview provides a summary of survey results at a glance.

Trends

Trends

We track your scores overtime to show patterns and changes in opinions, behaviors, or attitudes over time to identify areas for improvement, potential risks, and emerging opportunities

Crosstab Analysis

Crosstab Analysis

Uncover deeper insights by comparing responses across audiences, demographics, and behaviors to reveal what truly drives member experiences.

Board-Ready Presentations

Board-Ready Presentations

We make it easy for you to effectively communicate complex information and data sets, allowing the board to quickly grasp critical information.

Comments

Comments

Receive sentiment analysis, recurring themes, and relevant patterns to address concerns proactively.


Analytics

Our data analytics go beyond reporting numbers. We help co-ops understand what the data is telling them, identify trends early, and turn insight into clear, confident decisions that support members and leadership alike.
Dashboard Reporting

Dashboard Reporting

Powerful dashboards and reporting let you connect your members' responses and experiences to increase operational efficiency, resolve issues faster and better influence strategic planning. By analyzing member feedback after each interaction, pain points can be resolved faster resulting in a more satisfied and engaged membership.

Insight and Analysis

Insight and Analysis

Insightful analysis turns that data into understanding, helping co-ops identify trends early and uncover what is driving member sentiment. That insight supports smarter planning and stronger member connections.

Data Append

Data Append

Enhanced member data creates a more complete view of your audience by adding valuable demographic and behavioral insight. This stronger foundation supports better targeting, improved segmentation, and more relevant, data driven communication.


Real stories from real clients

Hear from Mark Cook, Broadband Manager, as he shares Cumberland Connect’s experience partnering with Inside Information to develop a fiber subscriber survey and strengthen their strategy.

  • "Inside Information has been a great partner throughout my career as a cooperative manager. They provide data and analysis that moves the needle on customer service. You cannot serve your members effectively without looking analytically at how they value you. Inside Information keeps us connected to what our members value."
    JB
    Jim Bagley
    CEO, United Electric Cooperative

  • "The team at Oklahoma Electric Cooperative couldn’t be happier with our partnership with Inside Information. They aren’t just a vendor; they truly act as an extension of our own staff. Their data-driven insights have been instrumental in helping us better understand our members and refine our communications. If you are an electric co-op looking for a partner that understands our unique industry and member-owner relationship, look no further."
    PG
    Patrick Grace
    CEO, Oklahoma Electric Cooperative

  • "Coast Electric has had a great experience working with the Inside Information team on our new member email series. It has given us a tool to communicate important information to new members throughout their first year of service without having to constantly keep up with the databases, timing of emails, etc. The email series not only provides information members need - billing information, outage reporting, etc. - it gives us the opportunity to educate members about the cooperative difference. Once we set up the systems with Inside Information to get the data they needed, it has been an easy process for us. We highly recommend working with Keith and his team!"
    AL
    April Lollar
    Director of Communications, Coast Electric & CoastConnect

  • "Arkansas Valley Electric Cooperative has truly enjoyed working with Inside Information, and we value the partnership we’ve built with their team. From the very beginning, they’ve been easy to work with, responsive, and genuinely invested in helping us communicate better with both our members and our employees."
    BF
    Brandon Fisher
    Director of Technology and Communications, Arkansas Valley Electric Cooperative Corp.

  • "We've used Inside Information for many years to conduct our member satisfaction survey, and they've always done outstanding work. In the past several years we partnered with Inside Info on all of our digital marketing and communications campaigns as well as internal surveys. Their entire team is great to work with. I know that our team benefits tremendously from their support, which means our members benefit as well."
    BL
    Brian Lacy
    Manager of Communications & External Affairs, Cullman Electric Cooperative

  • "Inside Information truly feels like having another employee in my one-person department. They have saved my bacon more than once (this year in particular) by helping clean up mailing lists for time-sensitive projects, ensuring deadlines were met. I sincerely appreciate the services they provide to my co-op (and me) and highly recommend that others explore how Inside Information can support their organization. Their partnership is an invaluable tool that I utilize frequently to assist with communicating important information to targeted audiences within our co-op membership and with keeping a fingertip on member perceptions and satisfaction with the co-op. This information assists me when creating publication calendars, communications campaigns and when making decisions about where to place and purchase advertising. I couldn't be happier with this partnership."
    CC
    Candace Croft
    Communications & PR Coordinator, West Florida Electric Cooperative Association

  • "I would give Inside Info 10 stars if I could. For over four years, their team has felt like an extension of our own, kind, knowledgeable, patient, and genuinely invested in our success. They tackle every project with enthusiasm, creativity, and care, even last minute requests, always finding a way to make things happen. Inside Info makes clients feel valued, supported, and excited to try new ideas. I have nothing but gratitude and appreciation for this incredible team."
    KO
    Kasi Ostyn
    Communications Specialist, Great Lakes Energy

  • "Inside Information has been an outstanding partner for GoSEMO Fiber. They guided our team through the Net Promoter Score (NPS) survey process and helped us clearly understand and apply the feedback from our subscribers. "
    SV
    Sean Vanslyke
    CEO, GoSEMO Fiber