Understand Your Members. Respond Strategically.

Improve Member Experiences.

Gather member feedback to better understand members’ needs, preferences and concerns to tailor services, develop effective communication strategies and make informed decisions about new initiatives. Increase satisfaction by actively listening to members and receive valuable data to support advocacy efforts, uncover potential areas for growth and how you can differentiate yourself from competitors.

Surveys

The link between surveys and actionable data has modernized how co-ops engage with members - something that external sources simply can’t provide.

Navigate your survey project effortlessly with Inside Information. We seamlessly manage every step, from creation to conclusion, encompassing development, advanced email design and delivery, programming, list preparation, and comprehensive reporting. Elevate your cooperative's strategic planning with unparalleled insights.

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ACSI / Member Satisfaction

Detailed surveys encompassing satisfaction for services, program evaluations, communication preferences, and cooperative performance. Metrics include benchmarks such as the American Customer Satisfaction Index, the Cooperative Attitude and Performance Score, and/or the Net Promoter Score to gauge member sentiment.

Commercial &
Key Accounts

A customized survey to understand, engage, and support your key accounts, ensuring you’re well-informed and well-connected to your most valuable members

Data Gathering

Amplify your marketing strategy by surveying every member to gain invaluable insights to understand new market trends such as electric vehicle adoption and solar energy usage and improve Annual Meetings, fiber acquisition and penetration rates, and more.

Employee Satisfaction & Engagement

Connect the dots between satisfaction and importance with our unique gap analysis to drive lasting change, foster open communication, address relevant issues and improve overall operational success

Fiber
Non-subscriber

Uncover the insights you need to shape smarter rollout and marketing plans by revealing awareness gaps, barriers to adoption, and what matters most to prospective customers.

Publication Readership

Receive valuable insight into your membership base, tailor communication strategies and understand which messages resonate most effectively with different demographics to increase engagement and satisfaction.

Residential Energy Usage

Understand how your members are using energy, understand future energy demand and develop targeted programs to reduce energy consumption leading to cost savings for the cooperative and the member.

Touchpoint Surveys

Track member experiences by following up after critical interactions such as outages, new service, service orders, members service interactions or annual meetings. The transactional survey option provides valuable insights into the efficiency and effectiveness of these processes, guiding improvements for future transactions.

Benchmarking

Understand where you stand with your members and with co-ops across the country to build stronger connections and drive measurable results.

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ACSI®

The American Customer Satisfaction Index (ACSI) is a national industry measure of customer satisfaction. Scores can be compared cross-industry or to the utility industry specifically.

CAPS

The Cooperative Attitude & Performance Score was developed specifically for electric cooperatives and gauges trustworthiness, concern for members and overall management of the cooperative.

NPS®

The Net Promoter Score is a benchmark that measures loyalty by asking ‘likelihood of recommending the cooperative to a friend or colleague’ and can easily be used to compare across internal and external groups.

Custom Reports

Tailored marketing research reports provide client-specific insights and analysis to support strategic decision-making and meet specific business needs.

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Executive Summary

A high-level overview provides a summary of survey results at a glance.

Trends

We track your scores overtime to show patterns and changes in opinions, behaviors, or attitudes over time to identify areas for improvement, potential risks, and emerging opportunities

Crosstab Analysis

Uncover deeper insights by comparing responses across audiences, demographics, and behaviors to reveal what truly drives member experiences.

Board-Ready Presentations

We make it easy for you to effectively communicate complex information and data sets, allowing the board to quickly grasp critical information.

Comments

Receive sentiment analysis, recurring themes, and relevant patterns to address concerns proactively.

Analytics

Our data analytics go beyond reporting numbers. We help co-ops understand what the data is telling them, identify trends early, and turn insight into clear, confident decisions that support members and leadership alike.

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Dashboard Reporting

Powerful dashboards and reporting let you connect your members' responses and experiences to increase operational efficiency, resolve issues faster and better influence strategic planning. By analyzing member feedback after each interaction, pain points can be resolved faster resulting in a more satisfied and engaged membership.

Insight and Analysis

Insightful analysis turns that data into understanding, helping co-ops identify trends early and uncover what is driving member sentiment. That insight supports smarter planning and stronger member connections.

Data Append

Enhanced member data creates a more complete view of your audience by adding valuable demographic and behavioral insight. This stronger foundation supports better targeting, improved segmentation, and more relevant, data driven communication.

Real stories from real clients

Hear from Mark Cook, Broadband Manager, as he shares Cumberland Connect’s experience partnering with Inside Information to develop a fiber subscriber survey and strengthen their strategy.

"I’ve been working with the Inside Information team for almost three years. Besides being the sweetest group of people that genuinely care about your business goals, they’re creative and data-driven. If there’s a problem you’re trying to solve, they’re great at jumping in to help you find a solution. They’ve helped me with email campaigns, surveys, mailings, and strategy. I highly recommend working with this group for your business needs."

SP

Sommer Poquette

Marketing Director, PIE&G | PIE&G Connect
"Great people at inside-info. Always great to collaborate on projects with our electric co-op and fiber optic subsidiary. Highly recommend inside-info if you need member/employee surveys, website development, help w/ marketing/communication campaigns, and data-driven, easy-to-understand results."

LM

Larry Mattes

Communication Specialist , Lake Region Electric Cooperative, Inc.
"I would give Inside Info 10 stars if I could. For over four years, their team has felt like an extension of our own, kind, knowledgeable, patient, and genuinely invested in our success. They tackle every project with enthusiasm, creativity, and care, even last minute requests, always finding a way to make things happen. Inside Info makes clients feel valued, supported, and excited to try new ideas. I have nothing but gratitude and appreciation for this incredible team."

KO

Kasi Ostyn

Communications Specialist, Great Lakes Energy
"Shenandoah Valley Electric Cooperative has worked with Inside Information for a number of years. They provide a quality service with clear and consistent communication to their customers. We appreciate everything they do to help us better understand and better serve our members!"

MS

Morgan Slaven

Director of External Affairs & Communication, Shenandoah Valley Electric Cooperative, Inc.
"Inside Information has been great at helping us create points of member contact we were not able to do on our own. Then, we are able to analyze the data received from our members in a dashboard format to make informed decisions for our business and the improvements needed in serving our members. Most importantly, Inside Information offers a supportive partnership always willing to assist with the next project or be flexible enough to make changes to current projects."

KT

Kristen Thorne

Director of Member Services, Southern Pine Electric
"I have worked with Inside Information now for over five years, and to say that they are AMAZING would be an understatement! They are quick to respond to requests and offer creative solutions to whatever we throw at them. They quickly became more than just a vendor or business partner; they became like friends and family. I wouldn't be able to do what I do without their team and expertise!"

AM

Allyson Miller

Executive Assistant / Human Resources, Grundy County REC
"Inside Information is an outstanding database marketing company! They are professional, responsive, and incredibly quick to deliver results. Their understanding of the cooperative business model—especially for First Electric and Connect2First—is unmatched. Highly recommend!"

TS

Tonya Sexton

VP Marketing & Development, First Electric Cooperative Corp.
"We had a wonderful experience working with Inside Information. Their customer service was excellent, and their team was professional, responsive and helpful throughout our reader survey process. Professional service delivery from start to finish. We look forward to working with them again."

JCC

Jennifer Christman Cia

Arkansas Living Editor, Arkansas Electric Cooperative Corp.

Understand Your Members. Respond Strategically.

Improve Member Experiences.

Market Research Tactics

Surveys

ACSI / Member Satisfaction

Commercial &Key Accounts

Data Gathering

Employee Satisfaction & Engagement

FiberNon-subscriber

Publication Readership

Residential Energy Usage

Touchpoint Surveys

Benchmarking

ACSI®

CAPS

NPS®

Custom Reports

Executive Summary

Trends

Crosstab Analysis

Board-Ready Presentations

Comments

Analytics

Dashboard Reporting

Insight and Analysis

Data Append

Real stories from real clients

Commercial &
Key Accounts

Fiber
Non-subscriber