Understand Your Members. Respond Strategically.

Improve Member Experiences.

Gather member feedback to better understand members’ needs, preferences and concerns to tailor services, develop effective communication strategies and make informed decisions about new initiatives. Increase satisfaction by actively listening to members and receive valuable data to support advocacy efforts, uncover potential areas for growth and how you can differentiate yourself from competitors.

Surveys

The link between surveys and actionable data has modernized how co-ops engage with members - something that external sources simply can’t provide.

Navigate your survey project effortlessly with Inside Information. We seamlessly manage every step, from creation to conclusion, encompassing development, advanced email design and delivery, programming, list preparation, and comprehensive reporting. Elevate your cooperative's strategic planning with unparalleled insights.
ACSI / Member Satisfaction

ACSI / Member Satisfaction

Detailed surveys encompassing satisfaction for services, program evaluations, communication preferences, and cooperative performance. Metrics include benchmarks such as the American Customer Satisfaction Index, the Cooperative Attitude and Performance Score, and/or the Net Promoter Score to gauge member sentiment.

Commercial &<br>Key Accounts

Commercial &
Key Accounts

A customized survey to understand, engage, and support your key accounts, ensuring you’re well-informed and well-connected to your most valuable members

Data Gathering

Data Gathering

Amplify your marketing strategy by surveying every member to gain invaluable insights to understand new market trends such as electric vehicle adoption and solar energy usage and improve Annual Meetings, fiber acquisition and penetration rates, and more.

Employee Satisfaction & Engagement

Employee Satisfaction & Engagement

Connect the dots between satisfaction and importance with our unique gap analysis to drive lasting change, foster open communication, address relevant issues and improve overall operational success

Fiber<br>Non-subscriber

Fiber
Non-subscriber

Uncover the insights you need to shape smarter rollout and marketing plans by revealing awareness gaps, barriers to adoption, and what matters most to prospective customers.

Publication Readership

Publication Readership

Receive valuable insight into your membership base, tailor communication strategies and understand which messages resonate most effectively with different demographics to increase engagement and satisfaction.

Residential Energy Usage

Residential Energy Usage

Understand how your members are using energy, understand future energy demand and develop targeted programs to reduce energy consumption leading to cost savings for the cooperative and the member.

Touchpoint Surveys

Touchpoint Surveys

Track member experiences by following up after critical interactions such as outages, new service, service orders, members service interactions or annual meetings. The transactional survey option provides valuable insights into the efficiency and effectiveness of these processes, guiding improvements for future transactions.


Benchmarking

Understand where you stand with your members and with co-ops across the country to build stronger connections and drive measurable results.
ACSI®

ACSI®

The American Customer Satisfaction Index (ACSI) is a national industry measure of customer satisfaction. Scores can be compared cross-industry or to the utility industry specifically.

CAPS

CAPS

The Cooperative Attitude & Performance Score was developed specifically for electric cooperatives and gauges trustworthiness, concern for members and overall management of the cooperative.

NPS®

NPS®

The Net Promoter Score is a benchmark that measures loyalty by asking ‘likelihood of recommending the cooperative to a friend or colleague’ and can easily be used to compare across internal and external groups.


Custom Reports

Tailored marketing research reports provide client-specific insights and analysis to support strategic decision-making and meet specific business needs.
Executive Summary

Executive Summary

A high-level overview provides a summary of survey results at a glance.

Trends

Trends

We track your scores overtime to show patterns and changes in opinions, behaviors, or attitudes over time to identify areas for improvement, potential risks, and emerging opportunities

Crosstab Analysis

Crosstab Analysis

Uncover deeper insights by comparing responses across audiences, demographics, and behaviors to reveal what truly drives member experiences.

Board-Ready Presentations

Board-Ready Presentations

We make it easy for you to effectively communicate complex information and data sets, allowing the board to quickly grasp critical information.

Comments

Comments

Receive sentiment analysis, recurring themes, and relevant patterns to address concerns proactively.


Analytics

Our data analytics go beyond reporting numbers. We help co-ops understand what the data is telling them, identify trends early, and turn insight into clear, confident decisions that support members and leadership alike.
Dashboard Reporting

Dashboard Reporting

Powerful dashboards and reporting let you connect your members' responses and experiences to increase operational efficiency, resolve issues faster and better influence strategic planning. By analyzing member feedback after each interaction, pain points can be resolved faster resulting in a more satisfied and engaged membership.

Insight and Analysis

Insight and Analysis

Insightful analysis turns that data into understanding, helping co-ops identify trends early and uncover what is driving member sentiment. That insight supports smarter planning and stronger member connections.

Data Append

Data Append

Enhanced member data creates a more complete view of your audience by adding valuable demographic and behavioral insight. This stronger foundation supports better targeting, improved segmentation, and more relevant, data driven communication.


Real stories from real clients

Hear from Mark Cook, Broadband Manager, as he shares Cumberland Connect’s experience partnering with Inside Information to develop a fiber subscriber survey and strengthen their strategy.

  • "Whenever we are asked about how our co-op is able to successfully pull off our fiber internet marketing efforts, I always attribute it back to Inside Information. Their team is so helpful and has created with us a seamless process that allows us to continuously accomplish our goals. We absolutely would recommend working with them!"
    KT
    Kacey Thelen
    Marketing Manager, HomeWorks Tri-County Electric Cooperative, Inc.

  • "Inside Information is a family oriented and owned business with high moral values and creative individuals working hard and having fun doing it. My experience is very positive and always hit the target for my business."
    Sr. Consultant, Heads Up Plant Protectants

  • "The Inside Info team is so easy to work with and they do a great job of listening and hearing what we want and need and making it a reality!"
    BO
    Brenda Overton
    Vice President of Broadband, Pea River Electric Cooperative

  • "Working with Inside Information has been an outstanding experience. They are truly amazing to work with, always quick to offer their help and support. Regardless of the time or day, they have been available whenever I needed assistance. I highly recommend their services. Their service, support, and team are exceptional."
    LE
    Luke Ellenberger
    Member Services Manager, Presque Isle Electric & Gas Cooperative

  • "I have had the opportunity to work with the team at Inside Information on several projects throughout the years. Their team is professional and great to work with. They bring ideas to the table and are there to help engage and inform our membership."
    AH
    Amy Howard
    Executive Assistant, Iowa Lakes Electric Cooperative

  • "We have had a wonderful experience working with Inside Information. We partner with them on several initiatives, including our onboarding email communications for new members and an all-employee survey that provided valuable insight into employee satisfaction. Their work has been thoughtful, professional, and incredibly effective. What truly sets Inside Information apart, though, is the people. Julie and her team are some of the friendliest, kindest, and most compassionate professionals I’ve ever had the pleasure of working with. They take the time to listen, understand our goals, and make the entire process seamless and enjoyable. We’re grateful for their partnership and highly recommend them to any organization looking for both expertise and exceptional service."
    AM
    Amanda Mills
    Communication Manager, Dixie Electric and DE Fastlink

  • "Great people at inside-info. Always great to collaborate on projects with our electric co-op and fiber optic subsidiary. Highly recommend inside-info if you need member/employee surveys, website development, help w/ marketing/communication campaigns, and data-driven, easy-to-understand results."
    LM
    Larry Mattes
    Communication Specialist , Lake Region Electric Cooperative, Inc.

  • "Great company for marketing tools, publications and satisfaction surveys! Their work history with electric cooperatives gives them a proven knowledge base to assist others. We have worked with them on journey mapping projects, improving satisfaction scores and a long list of marketing projects."
    AM
    April McDonald
    Director of Member Services, Great Lakes Energy