Understand Your Members. Respond Strategically.

Improve Member Experiences.

Gather member feedback to better understand members’ needs, preferences and concerns to tailor services, develop effective communication strategies and make informed decisions about new initiatives. Increase satisfaction by actively listening to members and receive valuable data to support advocacy efforts, uncover potential areas for growth and how you can differentiate yourself from competitors.

Surveys

The link between surveys and actionable data has modernized how co-ops engage with members - something that external sources simply can’t provide.

Navigate your survey project effortlessly with Inside Information. We seamlessly manage every step, from creation to conclusion, encompassing development, advanced email design and delivery, programming, list preparation, and comprehensive reporting. Elevate your cooperative's strategic planning with unparalleled insights.

Let's Talk

ACSI / Member Satisfaction

Detailed surveys encompassing satisfaction for services, program evaluations, communication preferences, and cooperative performance. Metrics include benchmarks such as the American Customer Satisfaction Index, the Cooperative Attitude and Performance Score, and/or the Net Promoter Score to gauge member sentiment.

Commercial &
Key Accounts

A customized survey to understand, engage, and support your key accounts, ensuring you’re well-informed and well-connected to your most valuable members

Data Gathering

Amplify your marketing strategy by surveying every member to gain invaluable insights to understand new market trends such as electric vehicle adoption and solar energy usage and improve Annual Meetings, fiber acquisition and penetration rates, and more.

Employee Satisfaction & Engagement

Connect the dots between satisfaction and importance with our unique gap analysis to drive lasting change, foster open communication, address relevant issues and improve overall operational success

Fiber
Non-subscriber

Uncover the insights you need to shape smarter rollout and marketing plans by revealing awareness gaps, barriers to adoption, and what matters most to prospective customers.

Publication Readership

Receive valuable insight into your membership base, tailor communication strategies and understand which messages resonate most effectively with different demographics to increase engagement and satisfaction.

Residential Energy Usage

Understand how your members are using energy, understand future energy demand and develop targeted programs to reduce energy consumption leading to cost savings for the cooperative and the member.

Touchpoint Surveys

Track member experiences by following up after critical interactions such as outages, new service, service orders, members service interactions or annual meetings. The transactional survey option provides valuable insights into the efficiency and effectiveness of these processes, guiding improvements for future transactions.

Benchmarking

Understand where you stand with your members and with co-ops across the country to build stronger connections and drive measurable results.

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ACSI®

The American Customer Satisfaction Index (ACSI) is a national industry measure of customer satisfaction. Scores can be compared cross-industry or to the utility industry specifically.

CAPS

The Cooperative Attitude & Performance Score was developed specifically for electric cooperatives and gauges trustworthiness, concern for members and overall management of the cooperative.

NPS®

The Net Promoter Score is a benchmark that measures loyalty by asking ‘likelihood of recommending the cooperative to a friend or colleague’ and can easily be used to compare across internal and external groups.

Custom Reports

Tailored marketing research reports provide client-specific insights and analysis to support strategic decision-making and meet specific business needs.

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Executive Summary

A high-level overview provides a summary of survey results at a glance.

Trends

We track your scores overtime to show patterns and changes in opinions, behaviors, or attitudes over time to identify areas for improvement, potential risks, and emerging opportunities

Crosstab Analysis

Uncover deeper insights by comparing responses across audiences, demographics, and behaviors to reveal what truly drives member experiences.

Board-Ready Presentations

We make it easy for you to effectively communicate complex information and data sets, allowing the board to quickly grasp critical information.

Comments

Receive sentiment analysis, recurring themes, and relevant patterns to address concerns proactively.

Analytics

Our data analytics go beyond reporting numbers. We help co-ops understand what the data is telling them, identify trends early, and turn insight into clear, confident decisions that support members and leadership alike.

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Dashboard Reporting

Powerful dashboards and reporting let you connect your members' responses and experiences to increase operational efficiency, resolve issues faster and better influence strategic planning. By analyzing member feedback after each interaction, pain points can be resolved faster resulting in a more satisfied and engaged membership.

Insight and Analysis

Insightful analysis turns that data into understanding, helping co-ops identify trends early and uncover what is driving member sentiment. That insight supports smarter planning and stronger member connections.

Data Append

Enhanced member data creates a more complete view of your audience by adding valuable demographic and behavioral insight. This stronger foundation supports better targeting, improved segmentation, and more relevant, data driven communication.

Real stories from real clients

Hear from Mark Cook, Broadband Manager, as he shares Cumberland Connect’s experience partnering with Inside Information to develop a fiber subscriber survey and strengthen their strategy.

"I've been a client of Inside Information for several years. They provide top notch customer service and the data and insights they provide have been very beneficial as we have worked to develop areas we need to communicate more effectively with our members. I'd highly recommend them to anyone considering."

CP

Chellie Phillips

VP of Communications and Public Relations, Coweta-Fayette EMC
"I’ve been working with the Inside Information team for almost three years. Besides being the sweetest group of people that genuinely care about your business goals, they’re creative and data-driven. If there’s a problem you’re trying to solve, they’re great at jumping in to help you find a solution. They’ve helped me with email campaigns, surveys, mailings, and strategy. I highly recommend working with this group for your business needs."

SP

Sommer Poquette

Marketing Director, PIE&G | PIE&G Connect
"Working with Inside Information has been an outstanding experience. They are truly amazing to work with, always quick to offer their help and support. Regardless of the time or day, they have been available whenever I needed assistance. I highly recommend their services. Their service, support, and team are exceptional."

LE

Luke Ellenberger

Member Services Manager, Presque Isle Electric & Gas Cooperative
"I have worked with Inside Information in numerous capacities over the years. They are great to work with on all types of projects. The team is very responsive, transparent and always has great ideas or can make my ideas a reality. I highly recommend Inside info!"

AH

Anna Howton

Communications and Marketing Manager, Woodruff Electric Coop
"The communications and marketing staff at my cooperative loves working with Inside Information. As a small staff of 3 or 4, working with Inside gives us more manpower in handling e-mail marketing campaigns, surveys, mailers, and any other number of projects they work with us on. I highly recommend their services!"

LT

Laura Thornton

Director of Communications, Pea River Electric Cooperative
"The team at Inside Information is great to work with! Everyone at Inside Information is professional and very responsive, and will always help you come up with solutions to meet your marketing and communications needs. We highly recommend Inside Information to help your business retain and attract customers and members!"

GM

Gene McCoy

Marketing & Communications Coordinator, Co-Mo Connect
"The team at Oklahoma Electric Cooperative couldn’t be happier with our partnership with Inside Information. They aren’t just a vendor; they truly act as an extension of our own staff. Their data-driven insights have been instrumental in helping us better understand our members and refine our communications. If you are an electric co-op looking for a partner that understands our unique industry and member-owner relationship, look no further."

PG

Patrick Grace

CEO, Oklahoma Electric Cooperative
"Inside Information has been great at helping us create points of member contact we were not able to do on our own. Then, we are able to analyze the data received from our members in a dashboard format to make informed decisions for our business and the improvements needed in serving our members. Most importantly, Inside Information offers a supportive partnership always willing to assist with the next project or be flexible enough to make changes to current projects."

KT

Kristen Thorne

Director of Member Services, Southern Pine Electric

Understand Your Members. Respond Strategically.

Improve Member Experiences.

Market Research Tactics

Surveys

ACSI / Member Satisfaction

Commercial &Key Accounts

Data Gathering

Employee Satisfaction & Engagement

FiberNon-subscriber

Publication Readership

Residential Energy Usage

Touchpoint Surveys

Benchmarking

ACSI®

CAPS

NPS®

Custom Reports

Executive Summary

Trends

Crosstab Analysis

Board-Ready Presentations

Comments

Analytics

Dashboard Reporting

Insight and Analysis

Data Append

Real stories from real clients

Commercial &
Key Accounts

Fiber
Non-subscriber