July 20, 2021
You've Got (E)mail
By Julie Elliott, President
The evolution of email as an effective communication tool and how we can help you make it a priority.
Read More
July 20, 2021
June 11, 2021
Nobody Wants to Be the Bearer of Bad News
By Julie Elliott, President
It's all in the delivery. Follow these 4 steps and earn your members' trust.
Read More
May 6, 2021
A Case Study: West Florida Electric Heats Up Back Burner Projects
By Julie Elliott, President
Julie and John recently visited WFECA while on vacation in the area, and share some insights about their marketing program reboot to inspire us all.
Read More
August 20, 2020
Accurate and Accessible Data: A Premium Insurance Policy
By Julie Elliott, President
Snow tires in August? If ever there was a year to have an insurance policy, 2020 is it. Let’s face it, you just don’t know what might happen.
Read More
March 18, 2020
Yoga Pants and Communicating Down the Stretch
By Julie Elliott
In this time of uncertainty, our customers appreciate honest communication. Delivering specific messages to specific groups keeps customers engaged because what you say applies to them. Now, more than ever, having and using data to drive communication is imperative.
Read More
January 31, 2020
Go Big or Go Mahomes!
By Julie Elliott, President
While Kansas City is gearing up for the BIG GAME, we consider the character traits that have captivated our city, and the entire country, with Chiefs QB Patrick Mahomes.
Read More
November 21, 2019
5 Best Practices for Website ADA Compliance
By Patrick Lane, Web Solutions Manager
International Day of People with Disabilities is right around the corner on December 3, and the theme of 2019 is "The Future is Accessible." Patrick, our Web Developer, discusses the importance of ADA compliance and how Inside Information can help.
Read More
October 31, 2019
We Have a Library of On-Demand Operational Communications
By Keith Kaderly, Principal
Our subscription co-ops are using our on-demand service to get information out quickly to members and gather feedback too. Here's a 5 easy examples.
Read More
October 29, 2019
Lessons for Co-ops From the Big Leagues
By Julie Elliott, President
Data analytics isn't just for the major leagues. With a few simple steps, co-ops can hit it out of the park when it comes to using information to support strategic initiatives.
Read More
October 23, 2019
Co-op Month from a Different Perspective
By Julie Elliott, President
We all have our own co-op stories. As I reflect on mine, I am thankful for all the people who invested in me as an intern, an employee and now as a vendor partner. Cooperative Month is a great time to think about the seeds that have been planted in our careers and in the lives of those we serve.
Read More