September 8, 2023
By Lauren Salazar, Research Director
Now more than ever, it’s essential to harness the power of cutting-edge technology platforms, unlock the potential of available data, and execute a well-defined marketing strategy.
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August 18, 2023
By Julie Crook, Chief Services Officer
Completing my MBA is a significant milestone, but it's just the beginning.
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May 11, 2023
By Julie Elliott
I may have left the co-op but I never left the co-op family, a blessing for which I'm truly grateful.
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April 27, 2023
By Lauren Salazar
We all know how important data is, and we’re collecting more of it than ever before. But what are you doing with your data? Hopefully, your data isn’t simply dumped into a spreadsheet. I mean, who doesn’t love a good spreadsheet, right? Ha, I’m kidding of course. We all know that data can be overwhelming. There's so much of it, and it's not always clear what to do with it.
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March 16, 2023
By Lauren Salazar, Research Director
Of the many things I learned from working for an electric cooperative, wearing multiple hats has to be at the top. The “marketing person” at a co-op could be a one-man band, tasked with any number of duties from communications, public relations, community outreach, graphic design and so forth. I know from experience that those who have a department consider themselves lucky. Even if you have additional personnel, so many last-minute things can arise, you may feel like a bona fide cat herder.
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February 10, 2023
By Lauren Salazar, Research Director
Co-ops operate differently from municipalities and investor-owned utilities, and cooperative employees have an entirely different frame of mind. We don't need to tell you that co-ops exist entirely to serve their member-owners. We have more than 50 years of combined experience working for electric cooperatives and nearly 30 years serving them with customized solution services. Let us come along side your staff to support your vision of success!
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January 25, 2023
By Julie Elliot, President
It’s that time of year when state legislatures are convening to consider a variety of policy proposals (queue the “I’m Just a Bill” song in your head). Whether or not your cooperative is facing immediate impact from legislation this session, it’s only a matter of time before a state, local or national issue will require action in your area.
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January 4, 2023
By Lauren Salazar, Research Director
Have you tried an all-member survey lately? With an all-member survey, you’ll have access to an entire database of information for relationship management to improve operations, target marketing and other communications. Your co-op can measure success as well as identify opportunities and potential issues.
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July 14, 2022
By Julie Elliott, President
We all know these are unprecedented times in the utility business. Problems are complex, and we can categorize our response to them in two groups: things we can’t control and things we can.
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October 5, 2021
By Julie Elliott, President
Our years of experience have proven methods for both
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