Blog

Inbox Gold: How to Create a Newsletter Members Actually Want to Read

By Lauren Salazar

In an era of constant digital chatter and ever-shrinking attention spans, a well-crafted member newsletter remains one of the most powerful tools electric cooperatives can use to build trust, keep members informed and engaged. Here’s a few insider tips electric co-ops can use to create read-worthy newsletters that actually land in members’ primary inbox – not the promo pile! 

Unsubscribes: Painful Breakup or Pruning the Branches for Growth?

By Michele Cavin, Creative Services Manager

Unsubscribes sting, but smart marketers use them to refine engagement. Multi-tiered opt-outs, list consolidation, and clear messaging keep the right people connected. Think of it as pruning—your email list grows stronger, and hey, fewer groans at subject line puns!

Save the Date! Insiders Reception at Connect

Save the date for our Insiders Reception from 6 to 9 p.m. on May 14 during the Connect conference.

It's a Family Tradition

By Julie Elliott

At Inside Information, we put family first. Since our team often works from home, this means our little ones are occasionally featured on video calls. They try their best to behave on their days off from school or daycare, but sometimes their behavior can be a bit of a mixed bag. Read on to hear some of our funny stories, and share your own. When you do, you will be entered to win our monthly giveaway.

Operating the Way We Do Because We LOVE Co-ops

By Julie Elliott

Do you have a fiber subsidiary? If your electric cooperative is already subscribed to Inside Information, we won't charge you extra for fiber marketing services! This all-inclusive approach is just one way we show WE LOVE CO-OPS. Plus, as a special offer, one lucky winner will receive chocolate-covered strawberries for completing our February poll.

All The Best Ideas Start with a Piece of Pie and Coffee...

By Julie Elliott

We're celebrating our 30th anniversary all year by sharing new featured email designs and giving away a special dessert each month. Keep your sweet tooth tuned all year for a chance to win one of our sweet treats!

Achieve Your 2025 Goals with the Power of Survey Data

By Lauren Salazar

Unlock your potential for 2025 by leveraging survey data to set and achieve SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. By aligning survey insights with your objectives, you can uncover trends, address unmet needs, and create actionable strategies to boost satisfaction, engagement, and success.

Not Just a Fad: Faith and Inside Information

By Julie Elliott, President

The founder of Inside Information reflects on the lasting success, emphasizing the importance of client relationships, team collaboration, and a shared vision, while also celebrating 30 years of growth and faith.

Navigating EPA Regulations: Demonstrate your Cooperative's Commitment to Reliable Service

By Lauren Salazar, Chief Strategy Officer

Leverage Inside Information to develop an effective communication plan regarding recent Environmental Protection Agency (EPA) regulations.

Herding Cats. The Relationship Between G&Ts and Member Systems

Join us at Insight 2024 where Rob and Ryan will give you an inside look at the multi-faceted ways they are developing a win-win model at their G&Ts.