Inbox Gold: How to Create a Newsletter Members Actually Want to Read
By Lauren Salazar
In an era of constant digital chatter and ever-shrinking attention spans, a well-crafted member newsletter remains one of the most powerful tools electric cooperatives can use to build trust, keep members informed and engaged. Here’s a few insider tips electric co-ops can use to create read-worthy newsletters that actually land in members’ primary inbox – not the promo pile!
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