We Herd the Cats So You Don’t Have To

March 16, 2023

We Herd the Cats So You Don’t Have To

By Lauren Salazar, Research Director

Of the many things I learned from working for an electric cooperative, wearing multiple hats has to be at the top. The “marketing person” at a co-op could be a one-man band, tasked with any number of duties from communications, public relations, community outreach, graphic design and so forth. I know from experience that those who have a department consider themselves lucky. Even if you have additional personnel, so many last-minute things can arise, you may feel like a bona fide cat herder.

February 10, 2023

The Cooperative Difference You're Looking For

By Lauren Salazar, Research Director

Co-ops operate differently from municipalities and investor-owned utilities, and cooperative employees have an entirely different frame of mind. We don't need to tell you that co-ops exist entirely to serve their member-owners. We have more than 50 years of combined experience working for electric cooperatives and nearly 30 years serving them with customized solution services. Let us come along side your staff to support your vision of success!

January 25, 2023

3 Steps to Ready Your Co-op for Any Legislative Issue

By Julie Elliot, President

It’s that time of year when state legislatures are convening to consider a variety of policy proposals (queue the “I’m Just a Bill” song in your head). Whether or not your cooperative is facing immediate impact from legislation this session, it’s only a matter of time before a state, local or national issue will require action in your area.

January 4, 2023

What Matters Most to Your Members?

By Lauren Salazar, Research Director

Have you tried an all-member survey lately? With an all-member survey, you’ll have access to an entire database of information for relationship management to improve operations, target marketing and other communications. Your co-op can measure success as well as identify opportunities and potential issues.

July 14, 2022

When Confronted with Complex Problems, Be Prepared

By Julie Elliott, President

We all know these are unprecedented times in the utility business. Problems are complex, and we can categorize our response to them in two groups: things we can’t control and things we can.