Blog

Budget Season Challenge: Would You Rather?

By Julie Elliott, President

We get it—budgeting isn’t always fun. But it doesn’t have to be painful when you’ve got the right partner. As you head into budget season, remember: we’re here to help you stretch your dollars further while fueling smarter growth.

Of Milk Moustaches and Meeting Trends

By Julie Elliott, President

Before the world of Microsoft Teams, Inside Information criss-crossed the country for quarterly client meetings. Fast forward to today—and many of those same conversations now happen virtually. Still, there’s something special about meeting face-to-face—and fall remains packed with opportunities to do just that.

30 Years of Data, Dedication, and…Time Saved

By Julie Elliott, President

Back when Inside Information was founded, there definitely wasn’t an app for that. A lot has changed since 1995, but our co-ops still continue to work with us today. Why? It's not about skills — it's about time.

30 Years of Inside Info: The Power of Play

By Michele Cavin, Creative Services Director

Did you know? Inside Information's #1 core value is: We are fun team players that don’t take ourselves (too) seriously. We bring a playful spirit to work, work together to get things done, and are genuinely interested in others’ cares and concerns.

Inbox Gold: How to Create a Newsletter Members Actually Want to Read

By Lauren Salazar, Chief Strategy Officer

In an era of constant digital chatter and ever-shrinking attention spans, a well-crafted member newsletter remains one of the most powerful tools electric cooperatives can use to build trust, keep members informed and engaged. Here’s a few insider tips electric co-ops can use to create read-worthy newsletters that actually land in members’ primary inbox – not the promo pile! 

Unsubscribes: Painful Breakup or Pruning the Branches for Growth?

By Michele Cavin, Creative Services Manager

Unsubscribes sting, but smart marketers use them to refine engagement. Multi-tiered opt-outs, list consolidation, and clear messaging keep the right people connected. Think of it as pruning—your email list grows stronger, and hey, fewer groans at subject line puns!

Save the Date! Insiders Reception at Connect

Save the date for our Insiders Reception from 6 to 9 p.m. on May 14 during the Connect conference.

It's a Family Tradition

By Julie Elliott

At Inside Information, we put family first. Since our team often works from home, this means our little ones are occasionally featured on video calls. They try their best to behave on their days off from school or daycare, but sometimes their behavior can be a bit of a mixed bag. Read on to hear some of our funny stories, and share your own. When you do, you will be entered to win our monthly giveaway.

Operating the Way We Do Because We LOVE Co-ops

By Julie Elliott

Do you have a fiber subsidiary? If your electric cooperative is already subscribed to Inside Information, we won't charge you extra for fiber marketing services! This all-inclusive approach is just one way we show WE LOVE CO-OPS. Plus, as a special offer, one lucky winner will receive chocolate-covered strawberries for completing our February poll.

All The Best Ideas Start with a Piece of Pie and Coffee...

By Julie Elliott

We're celebrating our 30th anniversary all year by sharing new featured email designs and giving away a special dessert each month. Keep your sweet tooth tuned all year for a chance to win one of our sweet treats!