Getting to the Inbox

September 30, 2025 by Michele Cavin, Creative Services Director

How Inside Info Helps You Improve Deliverability

Your message deserves to be seen—not hidden away in Gmail’s Promotions tab. At Inside Info, we understand that strong deliverability is the foundation of effective member communication. That’s why we continually refine our processes and share best practices to keep your emails front and center.

Here are a few of the factors we watch closely:

• Sending patterns – Large batch emails can look like campaigns to Gmail. We help you manage volume and cadence strategically.
• Content signals – Certain phrases, layouts, and heavy HTML styling are red flags for Promotions. We advise on formatting that keeps your message professional yet member-friendly.
• Sender setup – Using shared addresses like returns@inside-info.com can reduce credibility. We’re actively helping clients transition to domain-specific sender addresses that boost trust.
• Member interaction – Engagement matters. The more members open, click, and move your emails to Primary, the better your future deliverability becomes.