We Herd the Cats So You Don’t Have To
Of the many things I learned from working for an electric cooperative, wearing multiple hats has to be at the top. The “marketing person” at a co-op could be a one-man band, tasked with any number of duties from communications, public relations, community outreach, graphic design and so forth. I know from experience that those who have a department consider themselves lucky. Even if you have additional personnel, so many last-minute things can arise, you may feel like a bona fide cat herder.
