Proactive

Early warning alerts that help you identify and address member issues before they grow, giving your team time to act.

Power Co-op Member Satisfaction with Data-Driven Insights

We help electric cooperatives know where they stand with their members, where they stand with their peers and we give them more time and resources to act on that information.

Decisions

Data-driven feedback that powers confident decisions, giving you clarity, direction, to better serve your members.

Flexibility

Affordable, scalable services tailored for co-ops of every size, with subscription options designed to fit your goals and your budget.

Highlights

Insights that power member engagement

We partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.

Do more for your members without scaling up your team

Services Overview

Market Research

Understand your members. Respond Strategically. Improve member experiences.

Explore

Marketing & Communications

Establish regular communication with a monthly electronic newsletter to keep members informed and engaged. By sharing useful content, events, and opportunities, members feel valued and involved.

Explore

Do more for your members without scaling up your team
  • Shared Values, Shared Success

    At Inside Information, our core values — teamwork, innovation, tenacity, and going above and beyond — aren’t just words. They’re the foundation of how we serve electric cooperatives. And we’ve found that the co-ops we click with most are the ones who share those same values. Together, we don’t just complete projects — we create success stories.

    Full Length Video
  • Helping Write Success Stories

    Success looks different for every cooperative. For some, it’s getting time back in the day. For others, it’s launching new projects or finally tackling goals that have been on the horizon. As co-op professionals ourselves, we understand your challenges, and we’re here to work alongside you to make your vision a reality.

    Full Length Video
  • Shared Values, Shared Success

    At Inside Information, our core values — teamwork, innovation, tenacity, and going above and beyond — aren’t just words. They’re the foundation of how we serve electric cooperatives. And we’ve found that the co-ops we click with most are the ones who share those same values. Together, we don’t just complete projects — we create success stories.

    Full Length Video
    Shared Values, Shared Success
  • Helping Write Success Stories

    Success looks different for every cooperative. For some, it’s getting time back in the day. For others, it’s launching new projects or finally tackling goals that have been on the horizon. As co-op professionals ourselves, we understand your challenges, and we’re here to work alongside you to make your vision a reality.

    Full Length Video
    Helping Write Success Stories

Trusted by Leading Cooperatives

Trusted by Leading Cooperatives Trusted by Leading Cooperatives Trusted by Leading Cooperatives
  • "Inside Information has been great to work with since starting my position in marketing about two years ago. The team is always quick to respond, has creative ideas, and has pre-existing knowledge of the electrical cooperative world."
    SE
    Sabrina Estridge
    Marketing and Communications Specialist, Ouachita Electric Cooperative

  • "Coast Electric has had a great experience working with the Inside Information team on our new member email series. It has given us a tool to communicate important information to new members throughout their first year of service without having to constantly keep up with the databases, timing of emails, etc. The email series not only provides information members need - billing information, outage reporting, etc. - it gives us the opportunity to educate members about the cooperative difference. Once we set up the systems with Inside Information to get the data they needed, it has been an easy process for us. We highly recommend working with Keith and his team!"
    AL
    April Lollar
    Director of Communications, Coast Electric & CoastConnect

  • "We’ve had an excellent experience working with Inside Information as a trusted partner for South Central Arkansas Electric Cooperative. What stands out most is their deep cooperative-centric approach— they truly understand that while electric co-ops share a common mission to serve members, each co-op is unique and deserves individualized solutions. Inside Information is much more than a communications firm. They provide a wide range of customized solutions that help us better understand and serve our members, including member and employee surveys, member satisfaction research, analytics, targeted communications, and engagement tools tailored to our needs and goals. Their team acts like a seamless extension of our own staff — always responsive, thoughtful, and ready with smart, data-driven ideas that help us connect more meaningfully with our members and employees alike. They help us dig into the WHY behind the data and build strategies that actually move the needle, not just check a box. If your cooperative wants a partner that brings both strategic insight and a personal touch, I highly recommend Inside Information."
    CW
    Colby Wells
    CEO, South Central Arkansas Electric Cooperative

  • "The team at Oklahoma Electric Cooperative couldn’t be happier with our partnership with Inside Information. They aren’t just a vendor; they truly act as an extension of our own staff. Their data-driven insights have been instrumental in helping us better understand our members and refine our communications. If you are an electric co-op looking for a partner that understands our unique industry and member-owner relationship, look no further."
    PG
    Patrick Grace
    CEO, Oklahoma Electric Cooperative

  • "Inside information fits a perfect need that we have giving our membership the means of sharing their needs with us. The information that is gathered is so valuable."
    CH
    Christopher Hamon
    CEO, White River Valley Electric Cooperative

  • "Inside Information has been a trusted partner for our cooperative, providing thoughtful guidance and reliable insights we can count on. Their team is easy to work with, responsive, and genuinely understands the needs of co-ops. We’re grateful for the partnership"
    DR
    Derrick Redfearn
    Vice President of Member Relations, Ozarks Electric Cooperative

  • "Inside Information is an outstanding database marketing company! They are professional, responsive, and incredibly quick to deliver results. Their understanding of the cooperative business model—especially for First Electric and Connect2First—is unmatched. Highly recommend!"
    TS
    Tonya Sexton
    VP Marketing & Development, First Electric Cooperative Corp.

  • "The team at Inside Information is great to work with! Everyone at Inside Information is professional and very responsive, and will always help you come up with solutions to meet your marketing and communications needs. We highly recommend Inside Information to help your business retain and attract customers and members!"
    GM
    Gene McCoy
    Marketing & Communications Coordinator, Co-Mo Connect