The Beginning
It all began …… with a piece of pie, a napkin and a dream.
Inside Information is passionate about empowering electric cooperatives with the insights they need to thrive in a rapidly evolving industry. With more than 30 years of experience, Inside Information specializes in delivering innovative data solutions that drive informed decision-making and strategic growth.
At Inside Info, we know the right numbers drive real impact. From the insights we uncover, to the results we deliver, our data-driven approach has empowered countless cooperatives to make smarter, strategic decisions. Whether it’s boosting performance, streamlining operations, or identifying new opportunities, our numbers aren’t just metrics—they’re milestones of success. Behind every statistic is a partnership, a strategy, and a commitment to excellence.
Our dedicated team of experts combines cutting-edge technology with industry expertise to provide clients with tailored solutions. From comprehensive market intelligence to actionable analytics, Inside Information is a trusted partner for unlocking the full potential of data and achieving sustainable success.
Anna Young
Client Service Coordinator
Alyssa Zion
Research Coordinator
Brenda Crouse
Accounting Assistant
Callie King
Marketing & Data Coordinator
Cheryl Silvers
Quality Assurance Specialist
Colin Powell
Research Analyst
Julie Crook
Chief Operating Officer
Julie Elliott
President
Keith Kaderly
Managing Partner
Lauren Salazar
Chief Strategy Officer
Linda Yeager
Programming Director
Michele Cavin
Creative Services Director
Patrick Lane
Digital Operations Director
Samantha Gleason
Project Administrator
Trinity Dixon
Graphic Design Coordinator
Wren Taber
Data Architect
Nicole Bowman
Graphic Design Coordinator
Our team is growing fast and we’re always looking for smart people.
It all began …… with a piece of pie, a napkin and a dream.
Signed up for dial up and first AOL email account. “Hey, I’m gonna get online, get off the phone!”
Like the ZZ Top song; we’re bad, we’re nationwide; multi-state segmentation research project conducted.
Moved to our current location with fancy file cabinets which now serve as giant plant stands.
Launched our first co-op website. It was simple, mostly text with just a few pages, but it marked the beginning of our digital journey.
First Inside Info conference held, starting a long tradition of fun and collaboration.
Keith Kaderly became a partner, bringing fresh perspectives and experiences to the team.
Hired our first full-time designer, strengthening our creative services and elevating our client offering.
Adopted the Entrepreneurial Operating System (EOS) to streamline management and guide forward progress.
Transitioned to a more advanced platform that filters data, automates processes, benchmarks results, and delivers sharper dashboards for co-ops.
Experienced significant growth, adding new clients and reaching more members than ever. By 2025, we had sent over 50 million emails.