Empowering insights, driving success.

We’re an extension of your staff.

Inside Information is passionate about empowering electric cooperatives with the insights they need to thrive in a rapidly evolving industry. With more than 30 years of experience, Inside Information specializes in delivering innovative data solutions that drive informed decision-making and strategic growth. 

Every number tells a story.

At Inside Info, we know the right numbers drive real impact. From the insights we uncover, to the results we deliver, our data-driven approach has empowered countless cooperatives to make smarter, strategic decisions. Whether it’s boosting performance, streamlining operations, or identifying new opportunities, our numbers aren’t just metrics—they’re milestones of success. Behind every statistic is a partnership, a strategy, and a commitment to excellence.

Our dedicated team of experts combines cutting-edge technology with industry expertise to provide clients with tailored solutions. From comprehensive market intelligence to actionable analytics, Inside Information is a trusted partner for unlocking the full potential of data and achieving sustainable success.

300+ co-ops nationwide
15+ M member contacts annually
94 average client NPS*
30+ states nationwide
*Utility average NPS = 41
Anna Young

Anna Young

Client Service Coordinator   |   LinkedIn Profile

Anna thrives on building strong relationships and making clients feel valued. Known as the life of the party, she brings warmth, positivity, and energy to every interaction. Outside of work, she enjoys gardening, family time, and cheering on her daughter in theatre, always guided by kindness, compassion, and empathy

  • Has worked with Inside Info since 2021
  • Avid Chiefs Fan
  • Coffee Enthusiast
  • Love Spending time at the lake

What I enjoy about working with our clients

It’s not just about the work, it’s about the people. Our clients’ dedication, kindness, and belief in what we do make every day meaningful and is the reason I am so compassionate about what I do.

Alyssa Zion

Alyssa Zion

Research Coordinator   |   LinkedIn Profile

Alyssa is happiest when she's reading a good book, spending time with family, or enjoying the outdoors. She also enjoys traveling the world with her sister, making new memories, and always trying new things. Her favorite thing about traveling is experiencing new cultures and eating a lot of food. Alyssa values helping others and creating memories she'll cherish.

  • Has worked with Inside Info since August 2025
  • Passionate Chiefs fan who has met Travis Kelce
  • Has been to England and Greece
  • Listens to history documentaries in her free time 

What I enjoy about working with our clients
I enjoy helping clients feel heard and uncovering insights that move their cooperative forward. 

Brenda Crouse

Brenda Crouse

Accounting Assistant   |   LinkedIn Profile

Brenda enjoys keeping up with family and friends, hosting family get-togethers, playing ball with and walking the dog, keeping up the flower gardens and pool, and taking family vacations. She enjoys listening to Christian podcasts, Christian radio, and watching The Chosen. All with her husband, Phil, by her side.

  • Has worked at Inside Info since 2021
  • Mother of 3 children
  • Grandmother to 3 grandsons

What I enjoy about working with our clients
I enjoy working with Inside Information Clients because we understand we are all on the same team – working toward beneficial communication with each other, their members and boards.  Our clients seem genuinely grateful for Inside’s support in the day to day.  The accounting staff I communicate with are considerate and understanding.  What a blessing!

Callie King

Callie King

Marketing & Data Coordinator   |   LinkedIn Profile

Callie loves the outdoors—hiking, fishing, camping under the stars, sitting by a campfire, or once a year, unwinding by the ocean. She enjoys live music, cooking for others, exploring new towns and their history, and cherishes quality time with family and friends, always seeking connection and adventure in life’s simple moments.

  • Has worked with Inside Info since 2024
  • A proud boy mom
  • Will always say yes to a cup of coffee

What I enjoy about working with our clients
I'm grateful for client work - the connection, shared impact, and joy of serving with heart. 

Cheryl Silvers

Cheryl Silvers

Quality Assurance Specialist   |   LinkedIn Profile

Just add water. A Florida native, Cheryl enjoys being at the pool or beach, spending time with family, and exploring different cultures. Cheryl and her family were fortunate to spend six years working in Asia. She and her husband now find great value in engaging with both couples and singles, guiding them as they prepare for life in cross-cultural environments.

  • Has worked with Inside Info since 2014
  • Of the 186 dialects of the Philippines – she speaks one of them, Cebuano
  • Go Noles! Proud FSU grad and former athlete on the women’s swim team

What I enjoy about working with our clients
As a proofreader, I read a lot, which means I get a front row seat to our clients’ success stories. From linemen restoring power after storms to co ops connecting their first fiber customers in rural communities, the work is inspiring. 

Colin Powell

Colin Powell

Research Analyst   |   LinkedIn Profile

Colin loves spending time with friends and family, traveling to new places, and trying new things. He enjoys playing sports and exploring the world. Whether it’s a big trip or a simple day out, Colin is always looking for fun, connection, and great memories.

  • Has worked with Inside Info since December 2024
  • Sings professionally in the San Antonio Chamber Choir
  • Has traveled to 9 different countries
  • Proposed to his wife in the Colosseum in Rome

What I enjoy about working with our clients
I enjoy working with clients to turn complex data into clear, confident decisions.

Julie Crook

Julie Crook

Chief Operating Officer   |   LinkedIn Profile

Julie is passionate about helping utilities turn customer feedback into action, creating NPS strategies and data-driven solutions that actually move the needle. She’s spent over 20 years working with cooperatives and fiber subsidiaries, making complex challenges simple and results tangible. Outside work, Julie enjoys time spent with family and finding new ways to connect community and purpose.

  • Has worked with Inside Info since 2002
  • First in her family to earn an MBA
  • Youngest of five — and loves proving her brothers wrong
  • Has a knack for spotting the story in the data (and making it stick)
  • Believes coffee is a must-have for both strategy sessions and Saturday mornings

What I enjoy about working with our clients
Partnering with co-ops to turn insights into action.

Julie Elliott

Julie Elliott

President   |   LinkedIn Profile

Julie launched Inside Information the same year her daughter, Sadie, was born. Inside Info quickly adopted a family first culture, even offering remote work in the 1990s. Julie helped craft data-driven solutions before such a concept was popular. She enjoys spending time with her family and volunteering in nonprofit ministries.

  • Has worked with Inside Info since 1995
  • Is a tech visionary
  • Enjoys being in nature and hiking
  • Has hosted a weekly Bible study for more than 20 years

What I enjoy about working with our clients
Our Clients share our core values - they are fun, innovative, and tenacious, and that's why it works! 

Keith Kaderly

Keith Kaderly

Managing Partner   |   LinkedIn Profile

Keith is a problem-solver and storyteller, turning data into insights that matter. He’s worked with co-ops of all sizes, helping them see opportunities beyond the numbers. Outside work, he loves the outdoors, hiking with family, fly-fishing, or hunting with his favorite dogs, and brings the same patience and enthusiasm to everything he does.

  • Has worked with Inside Info since 2015.
  • Born into the co-op life — second generation.
  • Nearly 30 years in the industry (which is wild, since he swears he’s not that old).
  • Can’t resist tinkering — one day it’s a handmade knife, the next it’s bringing an old tube radio back to life.

What I enjoy about working with our clients
Co-ops have been a part of my life for as long as I can remember. Working alongside them feels personal, and I love helping each of our clients shape their own success story. 

Lauren Salazar

Lauren Salazar

Chief Strategy Officer   |   LinkedIn Profile

Lauren enjoys the outdoors, traveling, and time with family. She loves exploring new places, trying new foods, hiking scenic trails, and relaxing by the water. She values experiences that bring connection, fresh perspectives, and lasting memories.

  • Has worked with Inside Info since 2022
  • Proud Texan who believes “y’all” is the friendliest word in the dictionary
  • Has her hands full as a mom of four boys and a “linewife”

What I enjoy about working with our clients
Collaborating to create meaningful results that make a real difference for clients.

Linda Yeager

Linda Yeager

Programming Director   |   LinkedIn Profile

Linda loves dogs, especially hunting breeds (and ones that THINK they are!), enjoys all things in nature…fishing, hunting, gardening, shrooming, hiking, watching the woods and water wake up and go to sleep in all 4 seasons.

  • Has worked with Inside Info since 2021
  • Volunteer for Ski Bellevue (Iowa) shows on the pick-up boat (gathering fallen skiers and their skis in the mighty Mississippi River)
  • Married a MO Game Warden
  • Living (a great life) vicariously through that retired Game Warden!

What I enjoy about working with our clients
I enjoy collaborating with clients, understanding their needs, and delivering solutions that truly make a difference. 

Michele Cavin

Michele Cavin

Creative Services Director   |   LinkedIn Profile

Michele has fulfilled many roles since joining the Inside Information staff in 1997. She took a 7-year hiatus in 2012 to have a kid and help run her family’s bakery in Iowa. When the bakery closed in 2019, she returned to Inside Info with a new focus: email. She moved back to Kansas City in 2024. Michele has a knack for bringing beautiful design and data together. Being at the pool is her favorite happy place.

  • Had perfect attendance at yoga teacher training in the early 2000s
  • It runs in the family. Michele is Julie Elliott’s niece
  • A devoted Kansas City Chiefs fan
  • Taught water aerobics in Iowa for more than 3 years

What I enjoy about working with our clients
Collaborating with clients, forming friendships, and creating great work with our design team.

Patrick Lane

Patrick Lane

Digital Operations Director   |   LinkedIn Profile

Patrick is a curious mix of digital detective, crypto tinkerer, and adventure junkie. When he’s not deep in online research or geeking out over AI and automation, you might find him zooming on his OneWheel with his grandkids, conquering local Ozark Mountain bike trails, or whipping up batches of cold-processed soap like a mad scientist in an apron.

  • Has worked with Inside Info since 2001
  • Leads weekly prayer with the Inside Info team
  • Developed an hour or less client response habit over 20 years; it might be a curse

What I enjoy about working with our clients
I truly value the relationships I've built with our electric cooperative clients and take pride in the trust they place in us. Every interaction is an opportunity to learn more about their unique needs and challenges, and I'm committed to turning those insights into meaningful solutions. 

Samantha Gleason

Samantha Gleason

Project Administrator   |   LinkedIn Profile

Samantha grew up in Bandera, Texas, the Cowboy Capital of the World, and is an avid reader, gamer, baker, and mom of two. She values community and meaningful connection, and enjoys shared adventures with her husband and kids. Whether visiting aquariums and museums or taking family day trips, she embraces continuous learning and strives to make a lasting impact.

  • Has worked with Inside Info since 2024
  • Has traveled to 5 countries - including the smallest country in the world
  • Owns a collection of 50+ mugs and magnets from her travels
  • Went up in a bucket truck once and decided it was scarier than any roller coaster

 

What I enjoy about working with our clients

I love working with clients to help them reach their goals, connect meaningfully with their members and community, and make sure every detail is handled with care

Trinity Dixon

Trinity Dixon

Graphic Design Coordinator   |   LinkedIn Profile

Trinity’s greatest joy comes from the connection humor brings. Around the office, you’ll find her cracking jokes and lending a helping hand. In her free time, she spends time with loved ones, goes on walks, writes, tries new recipes, and has movie marathons. Her knack for problem solving and completing tasks drives her to learn new skills and take new approaches.

  • Has worked with Inside Info since 2023
  • Grew up in the newspaper industry (designed ads, wrote stories, watched the printing press in action, and delivered papers)
  • Has (inadvertently) been within 10 feet of a wild grizzly

What I enjoy about working with our clients
It's fun to work on a variety of projects with our clients and help bring their ideas to life. 

Wren Taber

Wren Taber

Data Architect   |   LinkedIn Profile

Wren designs and maintains the systems that keep data flowing smoothly. Her work centers on making processes more efficient—from streamlining workflows and automating tasks to building Splunk scripts and dashboards that transform raw information into user-friendly tools. When things are working right, nobody notices — and that’s kind of the point.

  • Has worked with Inside Info since 2017
  • Kansas City native
  • Inside Info’s very first intern
  • A big DIY-er who loves learning new skills

What I enjoy about working with our clients
Getting to know each client, untangling the data, and bringing clarity and confidence to decisions.

Nicole Bowman

Nicole Bowman

Graphic Design Coordinator   |   LinkedIn Profile

Nicole is a creative person who loves art, animation, and stories in every form, whether it’s a good book, a video game, or the latest binge-worthy show. In her work, she thrives on details but likes to keep things approachable and fun, drawing on her passion for design, stories, and collaboration.

  • Has worked with Inside Info since April 2025
  • Has a geography minor and plays country naming quizzes for fun. Her record is 184/196 countries.
  • Will pick tea over coffee any day

What I enjoy about working with our clients
My favorite part about working with clients is collaborating and bringing their ideas to life. 

Our Story

Our journey from the beginning to now

1995

The Beginning

It all began …… with a piece of pie, a napkin and a dream.

The Beginning
1996

You’ve Got Mail

Signed up for dial up and first AOL email account. “Hey, I’m gonna get online, get off the phone!”

You’ve Got Mail
1997

Going Nationwide

Like the ZZ Top song; we’re bad, we’re nationwide; multi-state segmentation research project conducted.

Going Nationwide
1999

New Office

Moved to our current location with fancy file cabinets which now serve as giant plant stands.

New Office
2000

World Wide Web

Launched our first co-op website. It was simple, mostly text with just a few pages, but it marked the beginning of our digital journey.

World Wide Web
2003

First Inside Info Conference

First Inside Info conference held, starting a long tradition of fun and collaboration.

First Inside Info Conference
2015

Howdy Partner

Keith Kaderly became a partner, bringing fresh perspectives and experiences to the team.

Howdy Partner
2019

Growing Our Design Capabilities

Hired our first full-time designer, strengthening our creative services and elevating our client offering.

Growing Our Design Capabilities
2020

Embracing Structure for Growth

Adopted the Entrepreneurial Operating System (EOS) to streamline management and guide forward progress.

2021

Expanding with Smarter Tools

Transitioned to a more advanced platform that filters data, automates processes, benchmarks results, and delivers sharper dashboards for co-ops.

Expanding with Smarter Tools
2025

We Are Growing

Experienced significant growth, adding new clients and reaching more members than ever. By 2025, we had sent over 50 million emails.

We Are Growing