Insight 2024 - Agenda

All Sessions Held at Courtyard at Briarcliff – Lower Level


Monday Night

6 p.m. – Reception Kickoff - Reception, games, and Kansas City BBQ for dinner. We’ll have a tailgate theme, so be sure to wear your favorite sports attire.

Tuesday Morning

8 a.m. Caffeinate and Congregate - Connect over a shared love of coffee, or tea if that’s your thing, while expanding your professional network.

8:30 a.m. – Welcome – Keith Kaderly, Inside Information Managing Partner

8:45 a.m. – Keynote Speaker – Chris Failla – "When 1 and 1 Makes 11: The Power of Exponential Relationships"
Learn to generate incredible energy and results through exponential relationships to help each of us write our success stories. Delve into servant leadership, learn how to play off each other’s strengths, and lean into the power of strategic support.

10:00 – Break

10:15 a.m. – Gathering and Using Data: A G&T Win/Win Model – Ryan Cornelius, Corn Belt Power Vice President, Corporate Relations, and Rob Roedel, Senior Director, Corporate Communications Arkansas Electric Cooperative Corporation.

Learn how Generation and Transmission Cooperatives gather and use data to understand member trends and identify pain points for improvement and opportunities for the future. Topics include power supply education, advocacy readiness, load shaping, and creating member surveys which are more than just reports that sit on a shelf.

11:15 a.m. – Grassroots Advocacy: A CEO’s Perspective – Colby Wells, South Central Arkansas Electric Cooperative CEO
One thing is a given…there will never be a day when co-ops face fewer threats. Those threats come legislatively and sometimes in the form of member unrest. Co-ops can take steps to be ready, and Colby Wells will share a case study on preparedness from a CEO’s perspective. Learn how his team proactively communicates with legislators and how they have assembled data to ensure a quick response when needed.

12:00 p.m. – Lunch

Tuesday Afternoon

1:00 p.m. – Where Does Data Come From? (hint: not the stork) – Julie Elliott, Inside Information President and Julie Crook, Inside Information Chief Services Officer
Nobody makes good decisions without data, but where does it come from? Listen to Inside Information’s data queens as they explain where data comes from and how to leverage it to make smarter decisions with your current and future offerings.

2:30 p.m. – Email 101: Designing and Executing Superior Email Communication – Michele Eddington, Inside Information Creative Director
Inside Info’s own Michele Eddington will delve into the art of captivating audiences through the power of words and superior email design. Discover proven techniques and elevate your communication game to leave lasting impressions that resonate with your members.

3:00 p.m. – Break

3:15 p.m. – Fine-Tuned Fiber Marketing – Julie Bailey, Great Lakes Energy Senior Communications & Marketing Specialist
Truestream stands out as a leader in fiber marketing and communication, and Julie Bailey will share insights into their game plan for success. You’ll learn more about conducting ongoing competitive analysis, building email drip campaigns to manage expectations during the construction process, increasing penetration rates, and building fun and engaging fiber communication for both acquisition and retention.

4:30 p.m. – Dismissal

Tuesday Evening – Group Event

5:15 p.m. – Depart hotel for Chicken N Pickle - Enjoy food and fun in this relaxed space and bring your tennis shoes if you want to join in the pickleball fun!

8:30 p.m. – Depart Chicken N Pickle for hotel.

Wednesday Morning

8:00 a.m. – Building Promoters: Using Net Promoter Score to Reimagine Relationship Building –Julie Elliott, Inside Information President
Building promoters using the Net Promoter Score (NPS) involves understanding and enhancing member relationships. Learn how you can categorize members into promoters, detractors and passives and create a strategy to retain and grow a base of promoters

8.40 a.m. – How Do We Compare? – Keith Kaderly, Inside Information Managing Partner
One of the most asked questions we receive is, “how do we compare with other co-ops.” We can help answer this question with benchmarking data to show industry trends and comparisons.

9:15 a.m. – Break

9:30 a.m. – With Data, The Possibilities are Endless – Kyle Allwine, Northern Neck Electric Cooperative Manager, Public Relations
Maybe not all roads, but most roads lead to data, and success in any organization begins with collecting and utilizing it. In this session, we’ll build the case for “data-driven everything.” Learn how leveraging data can help create messages that resonate with your audience and positively impact your bottom line.

10:30 a.m. – Learning and Resource Lab – Facilitated by Chris Failla and Keith Kaderly
Wrapping up with this rapid-fire session, you will be the presenter as we discuss challenges and share best practices so you can walk away with a “good ideas” list.

12:00 p.m. – Dismissal, Safe travels home



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