Insight 2024 - Kansas City, MO

Kansas City, MO
March 11-13


Join us for an incredible event for electric cooperative marketing and communication professionals.


Chris Failla: Spark Speaking & Coaching

Chris FaillaChris Failla is a keynote speaker, workshop facilitator, executive and relationship coach, and Gallup-certified Strengths Consultant. He has a master’s degree in Organizational Leadership. Chris has worked with leaders and teams on every inhabited continent, and helps humans from all industries find their WHY, stress-proof their life, and play to their strengths, so that they are energized, fulfilled, and productive!

Ryan Rob

Gathering and Using Data:
A G&T Win/Win Model

Ryan Cornelius – Corn Belt Power Cooperative

Rob Roedel – Electric Cooperatives of Arkansas

Colby Wells

Grassroots Advocacy: A CEO’s Perspective
Colby Wells – South Central Arkansas Electric Cooperative

Julie Bailey

Fine-Tuned Fiber Marketing
Julie Bailey – Truestream, Powered by Great Lakes Energy


Email 101: Designing and Executing Superior Email Communication
Michele Cavin Eddington – Inside Information

Kyle Allwine

With Data, the Possibilities are Endless
Kyle Allwine – Northern Neck Electric Cooperative

The Event

Join Us for the Insight 2024 Conference and Unlock your Co-op’s Full Potential 

Are you ready to take your co-op to the next level with superior email communication? Want to learn what other cooperatives are up to? How about mastering crisis communication? And of course, don’t miss out on learning the secret to grassroots engagement for a massive impact!

Our conference event, exclusive to electric cooperatives and their fiber subsidiaries, helps cooperative stakeholders take a deeper dive into the most critical aspects of business growth, strategic communication, and research. Our expert speakers will share insider tips and proven strategies that will take your co-op to new heights. 

Don't miss this opportunity to gain invaluable knowledge, network with like-minded professionals, and take your cooperative to the next level. We can’t wait to see you there!



Topics include...

Gathering and Using Data: A G&T Win/Win Model

Learn how Generation and Transmission Cooperatives gather and use data to understand member trends and identify pain points for improvement and opportunities for the future.

Grassroots Advocacy: A CEO’s Perspective

Colby Wells will share a case study on preparedness from a CEO’s perspective at Insight 2024.

Where Does Data Come From? (hint: not the stork)

Nobody makes good decisions without data, but where does it come from? Listen to Inside Information’s data queens as they explain where data comes from and how to leverage it to make smarter decisions with your current and future offerings.

Email 101: Designing and Executing Superior Email Communication

Discover proven techniques and elevate your communication game to leave lasting impressions that resonate with your members.

Fine-Tuned Fiber Marketing

Learn how Great Lakes Energy used fine-tuned marketing to increase penetration rates through survey data, email drip campaigns, and proper management of the construction process.

Building Promoters: Using Net Promoter Score to Reimagine Relationship Building

Learn how Great Lakes Energy used fine-tuned marketing to increase penetration rates through survey data, email drip campaigns, and proper management of the construction process.

How Do We Compare?

One of the most asked questions we receive is, “how do we compare with other co-ops.” We can help answer this question with benchmarking data to show industry trends and comparisons.

With Data, The Possibilities are Endless

Learn how leveraging data can help create messages that resonate with your audience and positively impact your bottom line.

Accommodation Information:

TownPlace Suites Kansas City at Briarcliff
3950 North Mulberry Drive
Kansas City, MO 64116
Tel: 1-816-587-4600


Discounted room rate honored through February 19. Reservations may only be made by phone. Please contact us if you have questions regarding accommodations.

View full agenda

Courtyard at Briarcliff

Highlights From Insight 2022

Don't take our word for it.

“I feel very grateful to work for a company that values its members’ opinions enough to listen to their frustrations and take action to remedy them. It was a beautiful realization for me at the Insight conference that most, if not all, electric co-ops want to do the same and that we have such a great support system like Inside Info to help us be successful at it. The fact that your team is excited by this only means that we are in the best hands to make it possible, which means a lot. You guys are the best!”

– Kasi Ostyn, Great Lakes Energy after attending the 2022 Insight Conference

While you're in KC, plan to check out our city!


Country Club Plaza

Designed in 1922 and known for its Spanish architecture, the plaza is Kansas City's finest shopping and dining experience.

Kansas City Barbecue

BBQ - Might need an extra week in KC just to check out the barbeque classics. Let us know if you need recommendations!

National World War I Museum

National World War I Museum Kansas City is home to the only American museum dedicated solely to preserving the history and personal experiences of World War I.

Nelson Atkins Museum

The Nelson-Atkins Art Museum Known for extensive collections, The Nelson-Atkins offers an opportunity to explore the finest visual arts and the cultures they represent.

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