Blog

Staying Secure Online Together: Cybersecurity Awareness Month

At Inside Information we’re always looking for ways to stay ahead of emerging cybersecurity threats and protect the information that matters most. That’s why we’ve partnered with Blue Tree Technology, a trusted leader in cybersecurity, to strengthen our systems and ensure your data remains secure.

Celebrate National Cooperative Month

By Michele Cavin, Creative Services Director

We’ve created four ready-to-use weekly email templates—plus a fun interactive survey—to help you spotlight the cooperative difference this October. 

New Features Available in Email

By Michele Cavin, Creative Services Director

Make your emails more engaging with two new tools—Instant Polls in Vortex for one-click member feedback and a Table of Contents to simplify long newsletters. Both are now available at no additional cost. 

A Smarter Email Sending Strategy

By Michele Cavin, Creative Services Director

We're moving away from shared reply emails. Shared addresses like returns@inside-info.com can hurt deliverability and credibility. Inside Info is helping co-ops transition to domain-branded sender emails—or providing a dedicated fallback address when IT support isn’t available. 

Getting to the Inbox

By Michele Cavin, Creative Services Director

Your emails deserve to land in members’ inboxes—not get lost in Promotions. From smarter sender setup to content best practices, Inside Info helps you optimize deliverability so your messages get the attention they deserve. 

Budget Season Challenge: Would You Rather?

By Julie Elliott, President

We get it—budgeting isn’t always fun. But it doesn’t have to be painful when you’ve got the right partner. As you head into budget season, remember: we’re here to help you stretch your dollars further while fueling smarter growth.

Of Milk Moustaches and Meeting Trends

By Julie Elliott, President

Before the world of Microsoft Teams, Inside Information criss-crossed the country for quarterly client meetings. Fast forward to today—and many of those same conversations now happen virtually. Still, there’s something special about meeting face-to-face—and fall remains packed with opportunities to do just that.

30 Years of Data, Dedication, and…Time Saved

By Julie Elliott, President

Back when Inside Information was founded, there definitely wasn’t an app for that. A lot has changed since 1995, but our co-ops still continue to work with us today. Why? It's not about skills — it's about time.

30 Years of Inside Info: The Power of Play

By Michele Cavin, Creative Services Director

Did you know? Inside Information's #1 core value is: We are fun team players that don’t take ourselves (too) seriously. We bring a playful spirit to work, work together to get things done, and are genuinely interested in others’ cares and concerns.

Inbox Gold: How to Create a Newsletter Members Actually Want to Read

By Lauren Salazar, Chief Strategy Officer

In an era of constant digital chatter and ever-shrinking attention spans, a well-crafted member newsletter remains one of the most powerful tools electric cooperatives can use to build trust, keep members informed and engaged. Here’s a few insider tips electric co-ops can use to create read-worthy newsletters that actually land in members’ primary inbox – not the promo pile!