We offer tailored solutions to meet the diverse needs of cooperatives.
We partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.
ExploreEstablish regular communication with a monthly electronic newsletter to keep members informed and engaged.
ExploreUnderstand your members. Respond Strategically. Improve member experiences.
Explore
Co-op focused and insight driven. Learn who we are and how we help you engage members more effectively.
Who We Are
Meet the people behind the work. Get to know our analysts, designers, and strategists who understand cooperatives and are here to support your goals.
ExploreIt all began with a piece of pie, a napkin, and a dream. Since then, our 30+ years of co-op focus have helped co-ops turn insight into measurable results nationwide.
ExploreGet ideas for stronger member communication. Explore research, email strategy, and industry trends for co-ops, then put insights into action.
ExploreWe partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.
ExploreEstablish regular communication with a monthly electronic newsletter to keep members informed and engaged.
ExploreUnderstand your members. Respond Strategically. Improve member experiences.
ExploreMeet the people behind the work. Get to know our analysts, designers, and strategists who understand cooperatives and are here to support your goals.
ExploreIt all began with a piece of pie, a napkin, and a dream. Since then, our 30+ years of co-op focus have helped co-ops turn insight into measurable results nationwide.
ExploreGet ideas for stronger member communication. Explore research, email strategy, and industry trends for co-ops, then put insights into action.
ExploreInside Information partnered with OEC to build a centralized communication platform that supports coordinated, scalable member communication across multiple co-op systems.
The previous email management system was difficult to maintain and lacked the flexibility needed to effectively support multiple users and communication efforts across 24 member systems. Coordinating campaigns between co-ops was inefficient, processes were inconsistent, and user accessibility was limited. In addition, data management had become a major challenge, with contact lists, segmentation, and member data difficult to maintain accurately, making targeted communication and scalable member engagement increasingly difficult.
OEC enhanced member communication by implementing a centralized, scalable email communication platform that supports 24 member systems through a coordinated approach. By outsourcing data management to Inside Information, OEC streamlined audience segmentation, list maintenance, and campaign coordination, reducing the administrative burden on individual co-ops while improving consistency across communications.
Using Inside Information’s Vortex EMS and RGE email platform, OEC gained a more flexible and efficient system for managing statewide and member-system communications. The platform supports multiple users across organizations, enables coordinated messaging and branding, and provides detailed reporting and analytics to measure engagement and campaign performance.
The result was a more connected communication strategy that improved operational efficiency, strengthened member engagement, and created a scalable foundation for future communication initiatives across the cooperative network.
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