Inside Information Inc. recently hired Lauren Salazar, research director, to lead Inside Information’s research services, streamline the marketing research process and seek innovative advancement opportunities for electric cooperatives.
“Lauren has a unique perspective having previously worked for an electric cooperative in addition to having been a client of Inside Info,” said Julie Elliot, Inside Information president.
Salazar has a background in strategic marketing and communication and holds a Master of Business Administration in Ethical Leadership from Schreiner University in Texas. She has more than five years’ experience working for a rural electric cooperative providing fiber broadband and renewable energy services.
“I feel honored to have been selected for this position and join an innovative and tenacious group of people who are expertly focused on benefitting electric cooperatives,” said Salazar. “Inside Information has a long-standing history of helping electric cooperatives across the nation provide valuable and actionable insights to improve the quality of life for their members.”