Craighead Electric Cooperative:

Key Challenge

Craighead Electric Cooperative needed to build stronger awareness of the Chess Home Energy Audit program and guide members from interest to action. The program had clear value, but many members were not familiar with how it worked or what to expect. The campaign had to explain the benefit in plain language while also making enrollment feel simple and timely.

Result

A coordinated outreach effort using email marketing and direct mail increased visibility and encouraged follow through. Program enrollments rose by 20%, and the cooperative saw improved awareness and interest in the audit offering. The work also supported smooth coordination across messaging and member touchpoints so the sign up experience stayed straightforward from start to finish.