Research Communication


"We knew our members wanted to improve their energy efficiency and save money. What we didn't know was exactly what types of efficiency and conservation programs they wanted most. You can't just guess about things like that. You have to survey your members."

--- Neal E. Stephens, General Manager, Empire Electric Association, Cortez CO.

"Until we started doing member satisfaction tracking surveys, we didn't realize just what our members thought about our outage response and service calls. What we've learned has challenged us to provide even better service."

--- Don L. Marker, General Manager, Sioux Valley Energy, Colman SD.

Rule #1:Customer-members rule.
Rule #2:To find out what they want, you have to ask them.
Rule #3:To accomplish Rule #2, electric co-ops turn to Inside Information, Inc. for help. With a core staff of former
co-op marketing professionals, Inside Information knows co-ops. Since 1995, we've worked for more than 300 co-ops in 30 states.

We have a track record of conducting research to help co-ops better understand their members. Types of surveys include:

  • End Use/Appliance Saturation
  • Employee
  • Member Satisfaction
  • Customer Service Tracking
  • Market Research
  • Publication Readership
  • ACSI
  • Commercial Accounts
  • Transactional/Follow Up (outage, new member, service order, annual meeting)

Call or email us today for ideas or a quote, and let us help your co-op follow Rule #2.