2015 Inside Information Conference

(celebrate)
Sunday, July 19
Marriott KCI

Rick Kaderly will be retiring at the end of 2015. Join us in honoring his career at a special reception with drinks and hors d’oeuvres. 

To send him a note, please email: conference@inside-info.com

(collaborate)
Monday, July 20
Marriott KCI

Our agenda for the day will be packed with ideas and strategies to help you understand and communicate with the members you serve.

See the section below for an overview of scheduled sessions.

(celebrate)
Monday, July 20

Head to our office for a 20 year anniversary party and legendary local BBQ. Tailgate, tour, and tell your stories from the past two decades. After the BBQ, experience a Kansas City Royals game as they take on the Pittsburgh Pirates to top off the KC experience. Transportation provided.

Grassroots: Ready or Not

Kirkley Thomas, Vice President of Governmental Affairs
Bret Curry, Manager Residential Energy Marketing, Arkansas Electric Cooperatives, Inc. (Little Rock, AR)

Regulatory issues at the national, state and even local level demand that cooperatives are equipped to engage members in the discussion. A long-time Inside Information client, the Electric Cooperatives of Arkansas reaped the benefits of having accurate and accessible data available for a last-minute campaign to deal with a legislative threat. Learn more about the Arkansas grassroots initiative and be challenged about preparing your cooperative for the future.

Digital Media & Marketing

Clinton Lancaster, Marketing & Communications Supervisor, Ozarks Electric Cooperative (Fayetteville, AR)

Members are using digital devices for all sorts of interaction with electric cooperatives. In this session, you will see the strategy behind Ozarks Electric’s efforts to enhance members’ digital experiences including everything from online surveys to social media integration and continuing website advancement.

Targeted Campaign 101

Jim Sayers, Energy Services Director, Corn Belt Power Cooperative (Humboldt, IA)

Learn how Corn Belt used multiple channels in a campaign to help its member cooperatives communicate about their efficiency rebate program. From design and list development to tracking and quantifying results, this session serves as a practical “how to” for cooperatives of any size.

Follow Up – Turning Data into Action and Satisfaction

Cooperatives who gets the most from Inside Information services have a game plan that involves turning information into action. Examples of those type projects include ongoing new member and service order surveys; program promotion and tracking; member inquiry follow up and more. Learn the secret to leveraging Inside Information as your extra staff members.