Website ServicesInternet interactive marketing is a critical element that co-ops should use in addition to the direct mail and telemarketing of their traditional database marketing. There are a number of reasons why interactive Internet marketing is an excellent strategic fit for utilities:
- Targets higher-end, technology-oriented customers
- Interactive for one-to-one relationship marketing
- Positions the co-op as technologically advanced
- Fits with the co-op retailing concept
- Links with online billing and service convenience technology
Inside's services include everything from website startup to monthly maintenance. Each month, Inside provides a management report including statistics from traffic on the website as well as recommendations on how to maximize your online presence.
Building the Website
- Design co-op home page
We design and host a customized site, including links to co-op product marketing pages, content pages and other sites.
- Integrate interactive marketing capabilities
Incorporated in the sites we build are interactive marketing pages promoting specific co-op services.
- Integrate service convenience capabilities
Making your site work for your customers is critical to its success. Inside Information develops and installs pages that provide co-op conveniences, such as pages to handle new customer sign up, automatic bank draft, levelized billing, etc.
- Database data survey
Throughout our sites, we ask for customer information which is collected and then stored in a customer database to be used for marketing and analysis.
Ongoing Internet Marketing and Website Maintenance
- Ongoing Interactive Marketing and Website Maintenance
Inside Information conducts ongoing promotions and product merchandising via e-mails and interactive marketing. We also provide monthly reports of website marketing activity and consumer usage along with recommendations of interactive marketing opportunities.
- Develop links to product vendors/contractors/community groups
Working with your team, we arrange and provide links on co-op web pages to related product suppliers and contractors, other websites, etc.
Website Services Invaluable to Lake Region Electric
"The services provided by Inside Information for developing our website were invaluable to me. Without their help and assistance we would not have the type of site that we have. They created the website for a fraction of the cost that some of our other bids were and did an excellent job."
Director of Marketing/Member Services
Lake Region Electric Cooperative