Inside Information emerged in 1995 from the need for utilities to be able to access customer information. Database marketing is the foundation of Inside's services and of our clients' ability to target market.
Our clients have recognized a need to understand the unique characteristics of their business customers. Inside's business marketing services are designed to develop key account data intelligence for both commercial customer retention and acquisition. Once the data is assembled, Inside assists clients with acting on the information by supporting marketing planning and continuous customer communication.
Inside Information can assist you with your customer survey project, large or small. From start to finish, Inside will work with your staff to design and complete a research project that will give you solid and actionable results.
Internet interactive marketing is a critical element that co-ops should use in addition to the direct mail and telemarketing of their traditional database marketing.
Website Services Invaluable to Lake Region Electric
"The services provided by Inside Information for developing our website were invaluable to me. Without their help and assistance we would not have the type of site that we have. They created the website for a fraction of the cost that some of our other bids were and did an excellent job."
Director of Marketing/Member Services
Lake Region Electric Cooperative