Collaborate + Celebrate 2015Inside Information hosted clients in KC for a conference and celebration. The multi-purpose event included a retirement reception for Rick Kaderly, informational conference, BBQ and 20th Anniversary Celebration for Inside Information and was topped off with KC Royals game.
Guests gathered for a “Happy Trails” reception to honor Rick Kaderly and his 17-year career with Inside Information.
Rick plans to retire Dec. 31, 2015.
Speakers covered a variety of topics relevant in today’s co-op world including:
Digital Media & Marketing
|
Clinton Lancaster, Ozarks Electric Cooperative, shared how his team intentionally uses digital communication to support strategic goals.
|  |
Cris Swaters, White River Valley Electric Cooperative, outlined how research helped launch their Generation Power initiative aimed at helping younger members connect with the cooperative.
|  |
Jim Sayers, Corn Belt Power Cooperative, shared insights from targeted communication campaigns conducted by the G&T with member systems.
|  |
Kirkley Thomas and Bret Curry with the Electric Cooperatives of Arkansas walked through a case study in using member information to achieve a positive political outcome when faced with a regulatory threat.
|  |
Inside Information Update
|
In addition, she shared the launch of dashboard services which will enhance the way clients access and view important metrics. Dashboard Examples: |  |
|
